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Tuesday, September 25, 2018


Costa Mesa, US- 25th September 2018- BenQ, the global leading innovator in displays, will be bringing colors you can trust to this year’s PhotoPlus Expo in New York, the ultimate event for photographers of all levels. BenQ’s team of experts will be based at stand 567, where they’ll be showcasing the extensive range of color accurate monitors for photographers, alongside exciting presentations from BenQ Ambassador and wedding photographer Art Suwansang.

Art has a strong background in computer technology and is committed to bringing his extensive knowledge and experience to the field as a teacher and lecturer. During the expo, Art will give presentations on how the various BenQ SW PhotoVue series monitors benefit his color editing and how the monitor series became central to all of his color critical tasks. From smaller screens to larger digital billboards, Art will demonstrate how you can achieve accurate color no matter the monitor size and how he uses BenQ displays in studio photography sessions to provide color accurate proof onsite. Be sure to join him for his talks to learn about how the BenQ SW series of displays can benefit your own work and color workflow. Titled ‘BenQ: Color with confidence’, Art will be presenting daily from 11:00 AM.

BenQ monitors feature exclusive AQCOLOR™ technology, bringing out the clarity and color precision in images, and delivering an accurate and consistent workflow for photographers of all abilities. BenQ will be showcasing a selection of its existing range of PhotoVue Photographer SW series monitors and VideoVue PV series monitors at PhotoPlus, with built-in AQCOLOR™ technology and Technicolor® Certification, meeting strict color standards for Hollywood, the broader media, and entertainment industries:
  • SW240- BenQ’s latest monitor is supported by BenQ’s AQCOLOR Technology, the 24.1” monitor covers industry-standard space of 99% Adobe RGB and 100% sRGB, delivering factory-calibrated color accuracy to ensure brilliant colors for creative professionals and novices alike. It is the most affordable monitor within the SW series, but with the quality to match its predecessors; perfect for students and amateur photographers, as well as urban dwellers who lack the space for something larger. Furthermore, an optional shading hood is also available.
  • SW271- building upon the success of its award-winning predecessor, the SW271 sets a new benchmark for wide gamut monitors, taking image quality to the next level with the addition of HDR capabilities. The 27” 4K UHD monitor offers extraordinary clarity of fine details and textures on a 10-bit panel with 99% Adobe RGB, 100% sRGB color space coverage as well as supporting HDR content.
  • SW320- the 31.5” 4K UHD monitor has a wide color gamut that achieves 99% Adobe RGB, packaged with the Palette Master Element software, the SW320 offers outstanding color accuracy and resolution for creative professionals. 
  • SW2700PT- The monitor comes feature-packed with a 27” QHD (2560x1440) display, 99% Adobe RGB color space, IPS technology, hardware calibration, 14-bit 3D Look Up Table (LUT), Delta E≤2, Palette Master Element calibration software, ambient light-blocking shading hood, OSD controller (HotKey Puck) and Black-and-White Mode.
  • PV270- Designed to meet the demanding requirements of video post-production and graphic art professionals, the BenQ PV270 provides comprehensive support for industry color standards including Rec. 709, DCI-P3 and Adobe RGB. Uncompromising color performance and powerful calibration tools make the PV270 ideal for video post-production workflows.

If that’s not enough, BenQ will also be promoting its once in a lifetime photographic competition. BenQ is offering one lucky winner the chance to explore and capture some of America’s most spectacular sites; a prize worth $5000*. One lucky winner could win a trip to the historic Creole capital, New Orleans, a tropical paradise with a storied past, Old Havana, or the home of the Granite Giants, Yosemite. These adventures are designed to guide you through the most photogenic locations and to visualize scenes before capturing the decisive moments. Anyone wishing to enter the competition to win one of these incredible photographic experiences just needs to fill in the form here. The competition will be running until November 30th, 2018.

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