New Tamron 70-210mm F/4 Di VC USD Lens

New F/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body ensuring easier portability

February 22, 2018, Saitama, Japan– Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. 

New Sony Flagship Flash: HVL-F60RM

Sony Launches New Flagship Guide Number 60 Flash

SAN DIEGO, Feb. 22, 2018 /PRNewswire/ -- Sony Electronics, a worldwide leader in digital imaging and the world's largest image sensor manufacturer, has today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash.

Addressing the needs of the increasing numbers of professional photographers adopting the Sony α system, the HVL-F60RM offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options.
The HVL-F60RM has a guide number of 60ⁱ and covers illumination angles from 20mmⁱⁱ to 200mm,ⁱⁱⁱ providing uniform wide-range zoom coverage without shading with continuous shooting up to 220^v flashes. The use of heat resistant materials and the deployment of new advanced algorithms means that heat resistance has been increased by as much as 4x^iv compared to the previous model, HVL-F60M.
Further improvements have been made to the recycle time which has been reduced to 1.7 seconds^v or just 0.6 seconds^v with the new External Battery Adaptor, product code FA-EBA1.  A unique benefit of previous Sony flashes, Quick Shift Bounce is included, allowing the photographers to quickly shift from horizontal to vertical orientation, 90 degrees left or right, upward by up to 150 degrees, and downward by 8 degrees for flexible positioning and optimum lighting for a wide range of scenes.
Independent light output level (LEVEL -/+) buttons allow direct control of output or compensation, supporting an efficient workflow. A comprehensive display facilitates adjustments and flash output level confirmation, and also provides intuitive access to flash output settings for paired wireless flashes.

Adorama Showcase new Lighting Gear at WPPI 2018

Adorama to Showcase Stellar Lighting and Photography Gear at WPPI 2018
See brilliant lighting solutions including the brand-new Flashpoint XPLOR 600 PRO monolight, beauty dishes, carbon fiber and aluminum tripods and more Adorama-exclusive imaging equipment for perfecting wedding and portrait photography at WPPI

 Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, will be exhibiting at the annual WPPI Conference + Expo to showcase its exclusive photography gear and accessory brands: Flashpoint, Orlit, 3Pod and Glow. Taking place at the Mandalay Bay in Las Vegas from February 26-28, WPPI attendees can get hands-on with speedlights, flashes and monolights – including the just-announced Flashpoint XPLOR 600 Pro – from Flashpoint and Orlit; high-end tripods and monopods from 3Pod; and beauty dishes and collapsing softboxes from Glow – all at the Adorama booth (#333). Plus, visit the Adorama booth for show specials, available only during WPPI.

New Tamron 70-210mm F/4 Di VC USD (Model A034) lens

New F/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body for easy portability

70-210mm F/4 Di VC USD (Model A034)

February 22,2018, Commack, New York- Tamron announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. The lens will be available in Canon and Nikon mounts in April at $799.00.

New Tamron 28-75mm F/2.8 Di III RXD (Model A036) Lens

Tamron announces the development of a high-speed standard zoom lens for Sony full-frame mirrorless cameras

28-75mm F/2.8 Di III RXD (Model A036)
February 22, 2018, Commack, New York - Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036). This signals Tamron's plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.