Fujifilm unveils GFX 100Megapixels Concept

-Concept for a new flagship model capable of producing world-leading image quality with the world's highest* 102 million pixels image sensor
-A new GFX Series medium format mirrorless digital camera incorporating large sensor approximately 1.7 times the size of full-size 35mm image sensor
-Fully satisfies a diverse range of customer needs with high functionality including high-speed/high-precision autofocus, built-in image stabilization features, and 4K video shooting capability

September 25, 2018

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the GFX 100Megapixels Concept, the concept of flagship model currently under development as a new addition to the GFX Series - a medium format mirrorless digital camera series incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor** (43.8mm x 32.9mm.)
[GFX 100Megapixels Concept]
The concept is to create Fujifilm's flagship model with highest performance and innovative features fully capable of meeting the diverse needs of professional and high amateur photographers. It incorporates the world's highest* 102 million pixels image sensor which is larger than 35mm full size sensor, realizing world-leading image quality with Fujifilm's proprietary color reproduction technology accumulated over many years and ground-breaking mobility.

(1) Achieves world-leading image quality and superior mobility by incorporating the Fujifilm G Format Image Sensor with the world's highest* 102 million pixels

BENQ TO DELIVER ACCURATE COLOR TO PHOTOPLUS 2018

Costa Mesa, US- 25th September 2018- BenQ, the global leading innovator in displays, will be bringing colors you can trust to this year’s PhotoPlus Expo in New York, the ultimate event for photographers of all levels. BenQ’s team of experts will be based at stand 567, where they’ll be showcasing the extensive range of color accurate monitors for photographers, alongside exciting presentations from BenQ Ambassador and wedding photographer Art Suwansang.


Art has a strong background in computer technology and is committed to bringing his extensive knowledge and experience to the field as a teacher and lecturer. During the expo, Art will give presentations on how the various BenQ SW PhotoVue series monitors benefit his color editing and how the monitor series became central to all of his color critical tasks. From smaller screens to larger digital billboards, Art will demonstrate how you can achieve accurate color no matter the monitor size and how he uses BenQ displays in studio photography sessions to provide color accurate proof onsite. Be sure to join him for his talks to learn about how the BenQ SW series of displays can benefit your own work and color workflow. Titled ‘BenQ: Color with confidence’, Art will be presenting daily from 11:00 AM.

Three New XCD Lenses From HASSELBLAD

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INCLUDING XCD 1,9/80, HASSELBLAD’S FASTEST LENS EVER

Increasing the capabilities of the X1D-50c mirrorless medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, with the largest aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135 telephoto lens with X Converter 1,7. The three new lenses and one dedicated teleconverter expand the XCD family to nine different focal lengths.

The XCD 1,9/80 represents a major milestone for Hasselblad with an impressive f/1,9 aperture, Hasselblad’s largest lens aperture, offering an extremely shallow depth of field and light-gathering ability. Thanks to Hasselblad’s optical design expertise and rigorous calibration standards, the XCD 80mm boasts superior optical surface precision, avoiding poor bokeh results or out of focus highlights often seen in high aperture lenses with aspherical surfaces. The lens’ distinct twin motor drive provides quick autofocus performance, while offering a precise manual focus experience. Maximizing the artistic potential of X1D image makers for a stunning shooting experience with a field of view similar to 63mm on a full frame system, it is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation and shallow depth of field.

Sigma Unveils Five New Global Vision Lenses

Sigma’s 28mm F1.4 DG HSM Art, 40mm F1.4 DG HSM Art, 56mm F1.4 DC DN Contemporary, 70-200mm F2.8 DG OS HSM Sports, and 60-600mm F4.5-6.3 DG OS HSM Sports will make their public debut at Photokina 2018

Cologne, Germany – September 25, 2018 – Sigma today announced five new Sigma Global Vision lenses shown for the first time at the 2018 Photokina expo in Cologne, Germany from September 26th-29th in Hall 4.2 on Stands B020, B028I and C029. From wide-angle to hyper-telephoto, the new Sigma Global Vision introductions arrive as some of the most anticipated lenses in the industry, further facilitating artistic expression for photographers.

Sigma 28mm F1.4 DG HSM Art
The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts, this lens is a great contender for street photography, as well as shooting landscapes and night skies.

Full technical specifications are available here: https://bit.ly/2DdAiVE. Pricing and availability will be announced later.