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Saturday, May 5, 2018

Introducing Shimoda Designs Adventure Bag System

After a Wildly Successful Kickstarter Launch, the Shimoda Adventure Camera Bag System is Now Available at Retail.

May 4, 2018: Today marks the U.S. launch of Shimoda, the next evolution of the adventure camera bag: an all new system containing 40L and 60L sized backpacks with Modular Core Units, multiple Accessory Cases and a Carry-On Roller. Designed as a reaction to the pain, fatigue and suffering that results from carrying camera gear through the most extreme mountain terrain, Shimoda bags have the flexibility to adjust to changing photo and survival gear needs inside the bag, and to changing weather conditions on the outside. Every component of the Shimoda system is designed and built for serious adventure photographers and their friends explore more.

Shimoda is partnering with Tenba, who brings 40 years of uncompromising manufacturing experience along with MAC Group, the global photo and video products distributor.

"We had an amazing Kickstarter launch where we funded on day one. Our community of ambassadors and supporters has been incredibly supportive and vocal. The excitement for what we have created is palpable and we can’t wait to share the Shimoda system with the world."
Ian Millar, Shimoda Founder

Thursday, May 3, 2018

Sigma Announces Special Mother’s Day Promotions on Award-Winning Art Lenses

All I want for Mothers' Day is obedience, a clean house, and undying gratitude and respect.  But I'll take a lens if I can't get that.  So Sigma is coming through for all us with some great rebates just in time to help the mom-tographer in your life celebrate in style.

Ronkonkoma, NY – May 3, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced a special Mother’s Day promotion, offering incredible savings on its award-winning Art lens line. Beginning May 3, 2018and running through May 14, 2018, anyone looking to treat the mother in their life, or even themselves, to a gift that will help capture life’s precious moments can save up to $100.00 USD on some of Sigma’s most sought-after Art lenses.

Sigma’s award-winning Global Vision Art lenses are defined by their edge-to-edge, uncompromising optical performance and image quality. Superb, handcrafted optics are individually tested in Sigma’s manufacturing facility in Aizu, Japan, giving professional and enthusiast photographers alike the tools to capture life’s milestones with beauty and elegance. The coveted Art line of wide-angle, standard and telephoto prime and zoom lenses are perfect for shooting graceful portraits, natural wonders, sweeping landscapes, poised architecture and much more with outstanding sharpness and clarity, achieving dreamy, ethereal bokeh for up-close subjects and incredible detail in wide-angle shots. For moms who want to preserve life’s iconic moments, a Sigma Art lens is the perfect gift to help create those lasting memories.

Friday, April 13, 2018

New Photography Daypack from MindShift Gear

This new Pack has the ability to hold up to 2 gripped DSLR's with up to 3 zooms and a 13in laptop along with personal gear. All this comes with easy back-panel access and nicely padded waist and shoulder straps make this an ideal pack to look into for the hiking photographer.

Full release and specs:

MindShift Gear’s BackLight 18L Outdoor Photography Daypack Offers Added Comfort and Quick Rear-Panel Access

SANTA ROSA, CALIF – MindShift Gear announces the release of an 18-liter version of its popular BackLight series, the BackLight® 18L rear-panel backpack. This smaller version offers a lightweight daypack that enables photographers to access gear without taking off the backpack. They can change lenses or just snap a quick photo simply by rotating the bag to the front while the waist belt is still secured. Rear-panel access also adds security when traveling since camera gear is protected from behind.

This back-panel access allows photographers to work out of the bag without getting the harness dirty, wet, muddy, or icy. It features dedicated compartments that fit up to a 13” laptop and a full-size tablet. As a daypack, its front pockets total 5 liters in personal gear carry for a day’s outing, such as extra layers, a light jacket, food, and more. It is available in two colors, Charcoal and Woodland Green, and meets most international and U.S. airline carry-on requirements.

This new backpack holds a variety of camera kits:

Tuesday, April 10, 2018

Introducing MindShift Gear's Exposure Line of Shoulder Bags

MindShift Gear’s “Exposure” Shoulder Bags Offer the Ultimate in Durability and Weather Protection for Outdoor Photographers

SANTA ROSA, CALIF – There is no such thing as bad weather, only bad gear. MindShift Gear’s new Exposure shoulder bags are storm-resistant carrying solutions for the active photographer in virtually any outdoor environment. Built with high performance waterproof sailcloth panels, strategically placed storm flaps, water-repellent DWR fabric, and a sturdy Tarpaulin bottom; the Exposure protects camera gear from the elements and withstands the rigors of adventure photography. And, with its cross-body stabilizer strap, the Exposure moves with you while you’re active or is removable for more causal environments. A waterproof rain cover is included when it’s time to put the camera away and hunker down.

Exposure shoulder bags come in two models, the Exposure 13 and the Exposure 15, and in two colors, Black and Solar Flare. The Exposure 13 fits a 13” laptop; the Exposure 15 fits 15” laptops. A 10” tablet fits in zippered pocket.

“We believe it is time for outdoor photographers to have the optimal level of weather protection and durability in a shoulder bag,” said Doug Murdoch, MindShift Gear’s CEO and lead designer. “The X-Pac™ technology we employed is a four-layer laminated waterproof sailcloth material.

It is abrasion resistant and the C6DWR coating meets current environmental concerns and regulations.

Saturday, April 7, 2018

Hands on with the Savage LED Light Wand

Nothing but love for this super versatile, super nifty studio lighting product.

The LED Light Wand, a new lighting product by Savage Universal (producers of those wonderful paper backdrop rolls), fulfills so many lighting needs it is difficult to know where to begin.  As the packaging and website states, it is "great for fill lighting, macro photography and product photography." But it's usefulness goes far beyond that.

Studio portrait using the
LED Light Wand as sole light source
Cell phone (iPhone) portrait using the
LED Light Wand
As a portrait light, the lightweight design bring maneuverability, allowing quick and easy placement and adjustment to get just the right effect.  As a single light, it is bright enough to pull off dramatically lit portrait on it's own.  Moreover, the always-on LEDs do not heat up, keeping the subject comfortable.  Additionally, the always-on function of this light, allows for quality studio-appearance portraits with only a cell-phone camera.

Thursday, April 5, 2018



New PEN Is a Compact, Lightweight Interchangeable Lens Camera That Delivers Outstanding Image Quality and Creativity for the Trendy Shooter

CENTER VALLEY, Pa., April 5, 2018 — Olympus introduces the Olympus PEN® E-PL9, a compact, lightweight interchangeable lens camera packed with features to enhance your photography with stunning image quality and sophisticated design. The PEN E-PL9 is the newest model in the award-winning PEN lineup and combines Olympus’ latest touchscreen controls with an array of interchangeable lens options to go beyond smartphone photography, perfect for those looking to capture and share their lifestyle in attention-grabbing detail with friends and followers.

Monday, April 2, 2018

New UHDgc Series of 2/3-Inch Portable Zoom Lenses from Canon

Canon Introduces New UHDgc Series of 2/3-Inch Portable Zoom Lenses for 4K UHD Broadcast Cameras

Three New Lenses Deliver High Image Quality and Mobility

MELVILLE, N.Y., April 2, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the launch of three new portable zoom 4K UHD broadcast lenses1: the CJ24ex7.5B, CJ18ex7.6B and CJ14ex4.3B. These new additions are compatible with 4K UHD broadcast cameras that have 2/3-inch sensors. Flanking the existing UHDxs series of 4K portable broadcast lenses that deliver excellent optical performance, these three lenses usher in the newly launched UHDgc series that will broaden 4K UHD shooting options. These new lenses provide 4K UHD imaging quality at a price point that is more accessible to the majority of the broadcast market. Additionally, the new lenses provide impressive UHD optical performance while maintaining a compact and lightweight design to meet a wide range of needs for video productions that include documentaries, sports, events and news coverage.

UHD-Digisuper 66 from Canon Expands their 4K UHD Broadcast Lens Lineup

Mid-Range Field Zoom Lens Delivers Excellent Image Quality and Operational Control

MELVILLE, N.Y., April 2, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the launch of the UHD-DIGISUPER 66 (UJ66x9B), a mid-range telephoto zoom lens for 4K UHD broadcast cameras. Providing 4K optical performance for cameras that feature 2/3-inch sensors, the UHD-DIGISUPER 66 features a 66x zoom ratio, making it ideal for sports and live event productions. Leveraging Canon’s Optical Shift Image Stabilizer (Shift-IS), this new lens provides both handling and operational controls similar to existing field zoom lenses for HDTV broadcast cameras, offering stable imaging and comfortable maneuverability during indoor and outdoor sports broadcasting, medium-size broadcasting vans and more.

New HurleyPro H2Pro Weight Bag from Westcott

If you travel a lot and set up lightstands, tripods or other equipment up a lot in less than ideal conditions like wind or in crowds you know a good weight bag or 3 are handy to have. Now imagine you need to fly with them or need to hike into a location. all that extra weight can add up. Now if your location has water your problem is solved (and does it stylishly unlike milkjugs of old)

Full release:
It’s time to travel lighter! Westcott has partnered with renowned headshot photographer Peter  Hurley to launch the HurleyPro H2Pro Weight Bag, the only weight bag with a refillable water  reservoir.
The H2Pro features a uniquely designed removable water reservoir that can be filled on-location.  This gives photographers and filmmakers the ability to avoid both traveling with heavy weight  bags and the added cost of sand or lead shot. Simply fill with water on set, empty, and repeat.

New Backpacks and Shoulder Bags from Tenba

Tenba Expands Cooper Collection with New Backpacks and Shoulder Bags
Street-style camera protection with exquisite materials and a classic silhouette

With an exterior built from CORDURA® canvas and waterproof leather, Cooper bags provide uncompromising camera protection in all weather conditions. Their timeless style and shape ensure they never look like camera bags, which allows photographers to blend in rather than draw unwanted attention to their expensive gear.

Thursday, March 29, 2018

New “StoryTeller” Shoulder Bags from Think Tank Photo

Think Tank Photo’s New “StoryTeller” Photography Shoulder Bags
Feature Gear Protection at an Affordable Price

Santa Rosa, Calif. – As all visual storytellers know, a picture is worth a thousand words. And
whether one is a pro or amateur photographer, you need the right camera bag to help tell your
story. Think Tank Photo’s three new StoryTeller shoulder bags fit both DSLR and Mirrorless bodies
and lenses, and feature a flip-top lid for quick access. The premium quality materials used to build
the StoryTeller ensures photography gear stays protected while at an affordable price.
Storyteller shoulder bags come in three sizes. The StoryTeller 10 holds an ungripped DSLR
or Mirrorless camera body, two to four standard telephoto lenses with hoods attached and
reversed, and a 10” tablet. Examples include a D750 w/ 24‒70mm f/2.8 attached, 70‒200mm
f/2.8, 85mm f/1.8, and an iPad.

The StoryTeller 8 holds an ungripped DSLR or Mirrorless camera body, three to four small
telephotos or primes with hoods attached and reversed, and an 8” tablet. Examples include a
D750 with a 18‒300mm f/3.5‒6.3 attached, 105mm macro, 85mm f/1.8, and an iPad Mini.
The StoryTeller 5 fits an ungripped DSLR or Mirrorless camera body, two to four standard
telephoto lenses with hoods attached and reversed, and a 10” tablet. Examples include a D750
with 24‒70mm f/2.8 attached, 70‒200mm f/2.8, 85mm f/1.8, and an iPad.

Think Tank Photo’s Modular Belt System V3.0

Think Tank Photo’s Modular Belt System V3.0 Improves Photography Gear Access Speed While

Sized to Accommodate Today’s Gear

Santa Rosa, Calif. – Think Tank Photo, creator of the photography industry’s largest modular
collection, has released Version 3.0 of its popular Modular Belt System, with improved access
speed and ease while accommodating for today’s gear. The Modular Belt System moves weight
from photographers’ shoulders to their waists for more comfortable all-day carry. Many of the
new pouches are expandable to fit pro-sized lenses with hoods in the shooting position. And, the
newly added Camera Clip Adapter V3.0 belt attachment for the Peak Design Capture Clip,
SpiderLight and SpiderPro camera clips allows the clip to rotate on any Think Tank belt for better
Using Think Tank’s patented rotate or lock technology, photographers can lock down their
pouches or rotate them freely around the belt when kneeling, sitting or running.

The Lens Changers V3.0 feature one-hand drawstring closures that secures lenses, wide-
mouth opening for quick one-handed access, and outer stretch pocket provides space for a lens
cap. In addition to new versions of the existing Lens Pouches, the brand-new Lens Changer 150
V3.0 accommodates a 150–600mm f/5–6.3 lens with hood reversed. The Lens Changers include:

Tuesday, March 20, 2018

New Nikon D850 Filmmaker’s Kit for US Market

For the U.S. market, Nikon Inc. is pleased to announce today the new Nikon D850 Filmmaker’s Kit, a custom bundle specifically designed for content creators and filmmakers looking to take full advantage of the D850’s extensive video capabilities and controls. The key component of the kit, the award winning Nikon D850 offers incredible features, including full-frame 4K UHD video capture at 24/30 fps, 8K and 4K time-lapse, focus peaking, zebra stripes, HDMI output and enhanced audio control.

The Nikon D850 Filmmaker’s Kit will include three prime NIKKOR lenses which are ideal for content creation, and exhibit the clarity and sharpness needed for 4K Ultra HD video; AF-S NIKKOR 20mm f/1.8G ED, AF-S NIKKOR 35mm f/1.8G ED, and the AF-S NIKKOR 85mm f/1.8G. The kit will also contain an external 4K Atomos Ninja Flame recorder/monitor (with power kit, docking station and coiled HDMI cable).

The Nikon D850 Filmmaker’s Kit will be available in the U.S. for the suggested retail price (SRP) of $5,499.95 and will go on sale at the end of March 2018.

The Nikon D850 Filmmaker Kit includes the following:

Thursday, March 8, 2018

Here's to the Women

In honor of all the women photographers out there in camera-land, happy International Women's Day.  Keep shooting and producing the brilliance you produce. 

Woman photographer and P3 Contributing Editor Mel
on the Cliffs of Moher in Ireland, shot by
another woman, her sister Lori

Monday, March 5, 2018

Elinchrome Launches new Portable, Powerful TTL light

Introducing the EBL 500 TTL
The Elinchrome ELB 500 TTL is an incredibly portable and powerful battery pack combining 500ws of power with a feature set that included high speed sync, active charging, full asymmetry with built-in Skyport designed to empower portrait photography in both studio and on location

The ELB 500 head
The Speed and Simplicity of TTL
The ELB 500 TTL is ideal for photographers who find themselves in time sensitive shooting envriornments where  the inherent speed of TTL lets them capture images at the speed of life or for those who simply prefer the convenience of TTL. The "Manual Lock" functionality allows photographers to get an initial "lock" on their expoure in TTL and then switch to m
anual mode to further adjust their exposure as they need or to explore different creative effects.

The Power and Performance of 500ws in an Incredibly Portable Package
The ELB 500TTL is powerful enough to overpowoer the sun, delivers 400 full power flashes on a single charge and has a fast recycling time of 2 seconds at max power, ensuring you won't miss an important moment. The ELB 500 head is smaller than speedlites yet delivers 10 times more power.  It is a lightweight enough to be mounted on a camera bracket or boom arm while on location.

For more information see

Amazon Deals

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