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Wednesday, February 24, 2010

PMA: NEW Pentax X90 MEGAZOOM


PENTAX INTRODUCES X90 MEGAZOOM DIGITAL CAMERA
GOLDEN, CO. (February 24, 2010)…PENTAX Imaging Company announced the
latest model in the manufacturer's megazoom digital camera line: the
PENTAX X90. Featuring an extra-wide zoom, longer battery life than its
predecessor and an electronic viewfinder, the X90 delivers effortless
picture-taking in a wide variety of situations to photographers of all
levels. The key feature of the PENTAX X90 is the 26X megazoom,
super-telephoto lens (26-676mm equivalent) also designed with a Macro
mode that focuses to less than one inch away to capture images of
subjects that are near or far.





Other important features of the PENTAX X90 include: 12.1 megapixel
sensor, ideal for large prints or cropping flexibility 2.7 inch LCD
with anti-reflection coating or electronic viewfinder with new diopter
adjustment for composing and playback of images and video
Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi
capability to transfer photos and videos from the camera to a computer
or an online sharing site such as Picasaweb, Flickr, Facebook and
YouTube. (Eye-fi cards sold separately.)

HDMI port plays back beautiful high resolution images and video on
HDTVs A perfect blend of digital compact and SLR technology including
powerful automatic operation or creative manual and priority modes

Triple Shake Reduction technology includes a high quality mechanical
sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and
Movie SR
High speed continuous shooting up to 11 frames per second Fast Face
Detection technology quickly finds up to 32 faces Powerful,
lightweight Lithium Ion battery and improved power efficiency.
Priced at $399.95 USD, the PENTAX X90 will ship in April 2010. More
information is available here: www.pentaximaging.com and product
images are available here:
http://www.pentaximaging.com/press/pressfiles.html.
(more)

PENTAX Imaging Company is an innovative leader in the production of a
variety of digital cameras including weather resistant digital SLRs
and stylish, compact, waterproof cameras, as well as lenses, flash
units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has
developed durable, reliable products that meet the needs of consumers
and businesses. With headquarters in Golden, Colorado, PENTAX Imaging
Company is a division of PENTAX of America, Inc.
###

www.facebook.com/pentax
www.youtube.com/pentaxian1
PENTAX X90 FACT SHEET



Versatile optical 26X zoom lens to accommodate a range of subjects
With a compact, lightweight body, the PENTAX X90 features a
high-magnification optical 26X zoom lens offering a focal-length
coverage between 26mm wide angle to 676mm super telephoto (in the 35mm
format). Combined with a Macro mode to capture images of subjects less
than an inch away, the X90 captures images near and far. The X90 also
features an Intelligent Zoom function, which extends the zoom coverage
to approximately 162.5 times (for a focal length of an 4225mm in the
35mm format) without compromising the optical performance of the zoom
lens. Dependable shake-reduction system for sharp, blur-free images
The X90 incorporates the PENTAX-original CCD-shift-type SR (Shake
Reduction) system to assure sharply focused, blur-free images even
under demanding photographic conditions prone to camera shake, such as
when using the zoom lens's super-telephoto range or when shooting a
sunset or indoor scene with natural light only. By accurately
detecting the amount of camera shake using a high-performance gyro
sensor and shifting the CCD image sensor vertically and horizontally
at high speed, the X90 offers an outstanding camera-shake compensation
effect, equivalent to approximately three shutter steps.* * The degree
of shake-reduction effect may vary, depending on the photographic
conditions.

Extra-powerful battery for extended shooting sessions With a
large-capacity lithium-ion battery, the X90's battery life has
improved by 50 percent over the previous PENTAX megazoom. The camera
records approximately 255 images* on a full battery charge. * Based on
measurement conditions conforming to CIPA specifications using the
exclusive D-LI106 Lithium-ion Battery. Electronic viewfinder with
diopter adjustment for clear image viewing outdoors The X90 comes
equipped with an electronic viewfinder with a diopter adjustment
mechanism for clear views of subject and electonronic indicators.
Eye-Fi wireless SD memory card connectivity

Eye-Fi SD memory cards store media and offer built-in Wi-Fi capability
that accesses an assigned wireless network to effortlessly transfer
photos and videos from the camera to a computer and online sharing
site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an
Eye-Fi Card, the PENTAX X90 allows users to enable/disable the Eye-Fi
Card's Wi-Fi connectivity via the camera menu and provides an
on-screen card activity indicator. (Eye-fi cards sold separately. More
details available at www.eye-fi)

Movie shooting in high-definition TV image quality, with anti-shake
protection The X90 captures high-quality movie clips, equivalent in
image quality to high-definition TV (1280 x 720 pixels). The camera
features Movie SR (Shake Reduction) mode* to minimize camera shake
during movie shooting through the use of exclusive software. As a
result, the photographer enjoys high-quality, blur-free movie shooting
with minimal effort. An HDMI micro terminal for audio/video signal
output supports high-resolution movie viewing on a high-definition TV
monitor. * When the Movie SR mode is selected, the angle of view
becomes narrower than normal shooting. Multi-mode exposure system to
accommodate different applications In addition to the advanced
Programmed AE mode, which automatically selects the optimal
combination of aperture and shutter speed for a given subject, the X90
offers Aperture-Priority AE, Shutter-Priority AE and Metered Manual
modes. High image quality
With 12.1 effective megapixels, a sophisticated imaging engine and a
high-quality PENTAX zoom lens, the X90 delivers super-clear,
high-quality images with a Bright, Natural or Monotone finishing touch
option.

Auto Picture mode for hands-off selection of seven different shooting
modes The X90 features the advanced Auto Picture mode, which selects
the most appropriate shooting mode for a given subject or scene by
detecting the subject's lighting and other conditions. This
user-friendly feature selects the best mode from a choice of
Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport
or Standard modes and features an Auto Macro mode, which automatically
switches the camera's focus range to macro in close-range
applications.

Face Detection AF & AE function
Feauring an upgraded Face Detection AF & AE function, the X90
automatically detects up to 32 faces in the image field in a mere 0.03
seconds and captures each with precision, even when the faces are
tilted or turned sideways. In addition, the X90 offers other
user-friendly functions designed to produce beautiful portraits with
ease: the Smile Capture function, which automatically releases the
shutter the instant it detects the subject's smile; and the Blinking
Detection function, which warns the photographer when the subject's
eyes close at the time of shutter release. High-sensitivity anti-shake
mode to minimize camera/subject shake at indoor events and fast-moving
subjects The X90 comes equipped with the advanced High-Sensitivity
anti-shake (Digital SR) mode,* which allows the photographer to use
higher shutter speeds in dimly lit locations by automatically shifting
the sensitivity level to as high as ISO 6400 based on the subject's
lighting condition. By coupling this function with the dependable
CCD-shift-type SR system, the photographer can effectively minimize
adverse effects of camera shake and subject shake, even when shooting
at such demanding locations as concert halls and indoor sports arenas.
* When the High-Sensitivity anti-shake mode is selected, the image
size is fixed at 5M (2592 x 1944 pixels).

Additional features The Burst shooting* at a maximum speed of
approximately 11 images per second to capture decisive moments Choice
of image format: 4:3, 3:2, 16:9 or 1:1 proportions Large 2.7 inch
color LCD monitor with approximately 230,000 dots, treated withAR
(Anti-Reflection) coating to minimize reflections Shooting mode
palette for easy selection of a desired shooting mode from 20
different options, including a new Baby mode programmed to capture the
healthy, lively face of a baby D-Range setting to minimize excessively
overexposed and underexposed areas in the image A selection of digital
filters, including Toy Camera and Retro, to add creative visual
effects MediaImpression 2.0 for PENTAX image viewing, editing and
filing software included (compatible with latest operation systems,
including Windows 7 and Mac OS X 10.6)
*When the continuous-shooting mode is selected, the image size is
fixed at 5M (2592 x 1944 pixels).


PENTAX and Optio are trademarks of HOYA CORPORATION. ArcSoft, and its
logo are either the registered trademark or trademark of ArcSoft Inc.
in the United States and/or other countries. This product supports
PRINT Image Matching III. PRINT Image Matching enabled digital still
cameras, printers and software help photographers to produce images
more faithful to their intentions. Some functions are not available on
printers that are not PRINT Image Matching III compliant. Copyright
2001 Seiko Epson Corporation. All Rights Reserved. Print Image
Matching is a trademark of Seiko Epson Corporation. The PRINT Image
Matching logo is a trademark of Seiko Epson Corporation. Eye-Fi, the
Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
Windows is a registered trademark of Microsoft Corporation in the
United States and other countries. Mac OS is a trademark of Apple
Inc., registered in the U.S. and other countries. HDMI, the HDMI logo
and High-Definition Multimedia Interface are trademarks or registered
trademarks of HDMI Licensing LLC. All other brands or product names
are trademarks or registered trademarks of their respective companies.
Design and Specifications are subject to change without notice.



PMA: NEW Penrtax Optio W90


NOTE: We got hands on with this product, Video coming soon!
PENTAX INTRODUCES ELEVENTH GENERATION WATERPROOF OPTIO W90 DIGITAL
CAMERA BUILT FOR ADVENTURE:
Latest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap
And Eye-Fi Connectivity

GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced
the eleventh generation PENTAX Optio waterproof digital camera built
for rugged adventure in every way. The PENTAX Optio W90 offers
enhanced waterproof, shockproof, dustproof, and coldproof performance
and features an inventive Digital Microscope mode with LED lighting to
capture small but intriguing subjects. Designed with the look of
mountaineering equipment, the Optio W90 kit includes a woven web
fabric strap complete with a carabiner to attach the camera to a
backpack and other outdoor gear.
Adventure photography doesn't get any better than this. The rugged
Optio W90 offers photographic performance, innovative features and
style that surpass other outdoor compact digital cameras now available
on the market.

Waterproof to 20 feet for reliable underwater photography Shockproof to 4 feet withstanding the rigors of extreme use Coldproof to
sub-freezing temperatures for use in wintery, snowy activities 12.1
megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
Digital Microscope mode with LED lens lighting perfectly captures the
smallest and closest macro subjects as near as 1cm from the camera
Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi
capability to transfer photos and videos from the camera to a computer
or an online sharing site such as Picasaweb, Flickr, Facebook and
YouTube. (Eye-fi cards sold separately.)

www.youtube.com/pentaxian1
www.facebook.com/pentax






PENTAX Optio W90 FACT SHEET

Waterproof, Shockproof, Dustproof, Freezeproof
Rated JIS Class 8 waterproof, the PENTAX Optio W90 captures images up
to 20 feet underwater (four feet deeper than the previous PENTAX W
series model) for up to two hours.

The shockproof* Optio W90 is designed to withstand falls from a height
of four feet without damage to the body. Rated JIS Class 6 dustproof,
the Optio W90 also offers exceptional coldproof performance for
reliable operation at temperatures as low as –10°C, making it a
perfect choice for active photographers who venture to shoot pictures
in demanding outdoor conditions. The camera also comes equipped with
carabiner strap to attach the camera to a backpack or other outdoor
gear
* Measured under PENTAX-original testing standards (from a height of
1.2 meters, onto a surface of 5cm-thick plywood), conforming to the
Method 516.5-Shock of the MIL-Standard 810F.

Digital Microscope mode for nature observation from 1cm away Combining
a macro shooting capability from less than one inch away with the
Digital Zoom function, the Optio W90's new Digital Microscope mode
magnifies the view and captures miniscule subjects that are difficult
to observe closely with the naked eye.
* Three LED Macro Lights installed on the face of the lens barrel
camera captures subjects such as plants and insects clearly and
brightly on the LCD monitor for extreme macro photography.
* When using the Digital Microscope mode, the image size is fixed at
2.1 megapixels (at 16:9 proportions). Eye-Fi wireless SD memory card
connectivity

Eye-Fi SD memory cards store media and offer built-in Wi-Fi capability
that accesses an assigned wireless network to effortlessly transfer
photos and videos from the camera to a computer and online sharing
site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an
Eye-Fi Card, the Optio W90 allows users to enable/disable the Eye-Fi
Card's Wi-Fi connectivity via the camera menu and provides an
on-screen card activity indicator. (Eye-fi cards sold separately. More
details available at www.eye-fi)

Upgraded face detection detects dogs and cats The Optio W90 features a
new-generation Face Detection AF & AE function, which instantly and
accurately detects up to 32 faces in the image field and captures each
in sharp focus and optimum exposure in just 0.03 seconds. This
upgraded version is programmed to detect not only human faces, but
also the faces of dogs and cats. When the user selects pre-registered
dog or cat faces (up to 3 choices), the camera automatically detects
them and optimizes focus and exposure. Users may program the camera to
automatically release the shutter the moment the subject's face turns
straight toward the camera, which is helpful for pet photography.

High-quality, HD-proportioned movie recording The Optio W90 captures
beautiful, flawless movie clips at 16:9 high-definition TV proportions
(1280 x 720 pixels) at a frame rate of 30 frames per second. This mode
also offers a variety of editing functions: Still images may be
extracted from movie clips; title images can be added to the beginning
and/or end of a movie clip; and more. The Optio W90 also provides an
HDMI micro terminal for audio/video signal output.

Extra-wide 2.7 inch LCD monitor for effortless outdoor viewing The
Optio W90 features a large 2.7 inch high-brightness color LCD monitor
with approximately 230,000 dots and horizontally extended 16:9
proportions. This monitor is treated with a special AR
(Anti-Reflection) coating to cut the glare of external light and
minimize annoying reflections, making it easy to view recorded images
and on-screen menus even in bright sunlight.

High image quality Combining approximately 12.1 effective megapixels
with the PENTAX-developed imaging engine and the high-performance
PENTAX zoom lens, the Optio W90 delivers brilliant, high-quality
images with well-defined details. Even when images are enlarged to
larger sizes, users are assured of sharp, high-resolution prints with
edge-to-edge sharpness. Optical 5X zoom lens with a 28mm wide-angle
coverage Despite its compact dimensions, the Optio W90 features an
optical 5X zoom lens covering focal lengths from 5mm to 25mm
(equivalent in the 35mm format to approximately 28mm wide angle to
140mm telephoto). This wide zoom range may be used for a wide variety
of subjects and scenes, from spectacular landscape and group shots to
tightly framed snapshots taken from a distance. Triple anti-shake
protection to prevent different types of camera shake

Pixel Track SR When recording still images, the Optio W90's Pixel
Track SR (Shake Reduction) effectively compensates for camera shake by
processing affected images. High-Sensitivity anti-shake mode
* When the Optio W90 detects low-lighting conditions in still-image
shooting, it automatically raises its sensitivity to as high as ISO
6400, making it possible to use a higher shutter speed. This
effectively minimizes the adverse effects of camera shake and subject
shake under poor lighting conditions. Movie SR** During movie
recording, the Optio W90 prevents blurry images by effectively
minimizing annoying camera shake through the use of exclusive
software. *When the High-Sensitivity anti-shake mode is selected, the
recorded size is fixed to five megapixels (2592 x 1944 pixels).

**When the Movie SR is selected, the angle of view becomes narrower
than normal shooting. Subscreen Input function for constant display of
a favorite image on the screen The Optio W90 features a Subscreen
Input function that allows users to display a thumbnail of a recorded
images in the upper left corner of the LCD panel for a picture in
picture effect that may be used as a reference. This features is
helpful when the photographer wants to shoot subjects from the same
angle and at the same image size every time (such as photographing
prepared food in the same way to compile a recipe file) or when the
user wants to constantly keep a favorite image on the screen.
Additional features Remote Control Waterproof O-RC1 (available as an
optional accessory) for wireless remote shooting* New Collage function
to compose a single picture from multiple images New Ink Rubbing
filter to create a monochromatic, high-contrast image from a recorded
image Auto Picture mode to automatically select one of the eight
shooting modes for the optimum result 12 digital filters to add
distinctive visual effects to recorded images Digital Wide function to
compose an extra-wide-angle image (equivalent to an image taken with
an approx. 21mm lens in 35mm format) from two images MediaImpression
2.0 for PENTAX image viewing, editing and filing software included
(compatible with latest operation systems, such as Windows 7 and Mac
OS X 10.6) * Wireless remote operation is not available when shooting
under water.


PENTAX and Optio are trademarks of HOYA CORPORATION.
ArcSoftⓇ, and its logo are either the registered trademark or
trademark of ArcSoft Inc. in the United States and/or other countries.
This product supports PRINT Image Matching III. PRINT Image Matching
enabled digital still cameras, printers and software help
photographers to produce images more faithful to their intentions.
Some functions are not available on printers that are not PRINT Image
Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
Windows is a registered trademark of Microsoft Corporation in the
United States and other countries.
Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
HDMI, the HDMI logo and High-Definition Multimedia Interface are
trademarks or registered trademarks of HDMI Licensing LLC.
All other brands or product names are trademarks or registered
trademarks of their respective companies.
Design and Specifications are subject to change without notice.




PMA: New Sigma Lenses and Cameras

Look at our in-depth video on Lenses HERE
And on the Cameras HERE
-------
Sigma Corporation announces five new lenses, three new cameras at PMA 2010

Company also highlights new “F” Low Dispersion lens glass used in three of those lenses

Ronkonkoma, NY, Feb. 23, 2010 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, announced five new lenses and three new cameras, as well as its use of a new “F” Low Dispersion (FLD) lens glass, at this year’s PMA 2010 International Convention in Anaheim, Calif.



During the event, which took place between Feb. 21 and 23, Sigma Corporation of America unveiled the new 8-16mm F4.5-5.6 DC HSM, 17-50mm F2.8 EX DC OS HSM, APO 50-500mm F4.5-6.3 DG OS HSM, APO 70-200mm F2.8 EX DG OS HSM, 85mm F1.4 EX DG HSM, the DP1x and DP2 compact cameras and the SD15 digital SLR camera. Exact availability dates and pricing information are pending. All of the lenses will available for purchase this spring, and will be available in Sigma, Canon, Nikon, Sony and Pentax mounts.



In addition to the new lineup of products, Sigma is pleased to announce the incorporation of its new FLD glass, which has a performance equal to fluorite glass, in three of its new high performance lenses. Four elements have been included in Sigma’s 8-16mm F4.5-5.6 DC HSM and two elements have been included in both the APO 70-200mm F2.8 EX DG OS HSM and the 17-50mm F2.8 EX DC OS HSM.



Here is a closer look at Sigma’s new products, as well as the FLD glass:





8-16mm F4.5-5.6 DC HSM

The Sigma 8-16mm F4.5-5.6 DC HSM is the first ultra-wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. This lens has an equivalent angle of view of a 12-24mm lens when used on digital cameras with an APS-C size image sensor. The wide-angle of view from 121.2 degrees* produces striking images with exaggerated perspective, enabling photographers to emphasize the subject. Four FLD glass elements, which have the performance equal to fluorite glass, compensate for color aberration. One hybrid aspherical lens and two glass mold elements give excellent correction for distortion and astigmatism. Incorporating an inner focusing system, the lens produces high-definition images throughout the entire zoom range. The Super Multi-Layer Coating reduces flare and ghosting while superior peripheral brightness ensures high contrast images throughout the entire zoom range. This lens incorporates Hyper Sonic Motor (HSM), ensuring quiet and high speed auto focus, as well as full-time manual focus capability. It has a minimum focusing distance of 9.4 inches throughout the entire zoom range, which allows photographers to emphasize the subject by creating exaggerated perspectives. This lens has a compact construction with an overall length of 4.2 inches and a maximum diameter of 2.9 inches.



*The angle of view varies depending on which camera the lens is mounted on.





17-50mm F2.8 EX DC OS HSM

The Sigma 17-50mm F2.8 EX DC OS HSM is a large aperture standard zoom lens designed for digital SLR cameras. It incorporates Sigma’s efficient Optical Stabilization (OS) function and is a compact lens with an overall length of just 3.6 inches. This lens covers a focal length from 17mm wide angle and offers a large aperture of F2.8 throughout the entire zoom range, making it ideal for many types of photography such as portraiture and landscapes. The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the viewfinder, the photographer can easily check for accurate focus and ensure there is no subject movement. Two FLD glass elements, which have performance equal to fluorite glass, plus two glass mold and one hybrid aspherical lens, provide excellent correction for all types of aberrations. The Super Multi-Layer Coating reduces flare and ghost. This lens has superior peripheral brightness and provides sharp, high-contrast images even at the maximum apertures. High image quality is assured throughout the entire zoom range. Incorporating Hyper Sonic Motor (HSM), the lens provides fast and quiet auto focus. The lens has a minimum focusing distance of 11 inches throughout the entire zoom range and a maximum magnification ratio of 1:5. The rounded seven-blade diaphragm creates an attractive blur to the out of focus images. The inner focusing system eliminates front lens rotation, making the lens particularly suitable for use with the supplied petal-type lens hood and circular polarizing filters.





APO 50-500mm F4.5-6.3 DG OS HSM

The Sigma APO 50-500mm F4.5-6.3 DG OS HSM is a 10x high-zoom ratio, ultra telephoto zoom lens incorporating Sigma’s original Optical Stabilization (OS) function. This lens covers a wide range of focal lengths from 50mm to 500mm ultra telephoto. The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement. Four Special Low Dispersion (SLD) glass elements provide excellent correction of color aberration. The Super Multi-Layer Coating reduces flare and ghosting, and ensures high image quality throughout the entire zoom range. This lens has a maximum magnification ratio of 1:3.1 (at the focal length of 200mm), making it ideal for close-up photography. This lens incorporates Hyper Sonic Motor (HSM), ensuring quiet and high-speed auto focus, as well as full-time manual focus capability. The addition of the optional 1.4x EX DG or 2x EX DG APO Tele Converters produce a 70-700mm F6.3-8 or a 100-1000mm F9-12.6 MF zoom lens, respectively. This lens is equipped with a petal-type hood to block out extraneous light. The filter size of this lens is φ95mm and the lens is supplied with a step-down ring enabling digital cameras with an APS-C size image sensor to use a φ86mm filter.





APO 70-200mm F2.8 EX DG OS HSM

The Sigma APO 70-200 F2.8 EX DG OS HSM is a large aperture, telephoto zoom lens that incorporates Sigma’s original Optical Stabilization (OS) function. The lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. For Sony and Pentax mounts, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement. Two FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, and three SLD (Special Low Dispersion) glass elements provide excellent correction of color aberration. High image quality is assured throughout the entire zoom range and an optimum optical power layout provides superior optical quality in all shooting ranges from close-up to infinity. Super Multi-Layer Coating reduces flare and ghosting. This lens incorporates Hyper Sonic Motor (HSM), ensuring a quiet and high-speed auto focus, as well as full-time manual focus capability. The lens has a minimum focusing distance of 55.1 inches throughout the entire zoom range and a maximum magnification ratio of 1:8. The rounded, nine-blade diaphragm creates an attractive blur to the out of focus images. This lens is equipped with a petal-type hood. For digital cameras with an APS-C size image sensor, a dedicated hood adapter, which expands the length of the lens hood, is supplied.





85mm F1.4 EX DG HSM

The Sigma 85mm F1.4 EX DG HSM is a large aperture, medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the lens effectively becomes a 127.5mm F1.4 lens. One Special Low Dispersion (SLD) glass element and one glass mold element give excellent correction for all types of aberrations and ensure superior optical performance. This lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing. The Super Multi-Layer Coating reduces flare and ghost, even in backlight photography. Incorporating Hyper Sonic Motor (HSM), this lens provides quiet and high-speed auto focus, as well as full-time manual focus capability. It features a minimum focusing distance of 33.5 inches and a maximum magnification 1:8.6. This lens has a round, nine-blade diaphragm, which creates an attractive blur to the out of focus images. This lens is supplied with a petal-type hood to block out extraneous light. For digital cameras with an APS-C size image sensor, a dedicated hood adapter, which expands the length of the lens hood, is supplied and enables the hood to block out extraneous light more effectively.





SD15 Digital SLR camera

The SD15 Digital SLR camera is the latest model in Sigma’s SD series. Powered by the 14-megapixel Foveon X3 direct image sensor, it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new SD15 incorporates the “TRUE II” image processing engine, which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-Segment AE sensor and Analog Front End (AFE). It provides high image quality and user friendly design. In addition, the durable shutter mechanism, which has a life of over 100,000 actuations, is ideal for the demands of digital photography.



Since October 2002, Sigma has introduced three digital SLR cameras, the SD9, SD10 and SD14. In March 2008, Sigma also introduced a high-end compact digital camera, the DP1, which uses the same large image sensor as featured in Sigma’s digital SLR cameras. The DP and SD series have established a strong following from a wide range of photographers, both amateur and professional. This new SD15 has been developed with the principle of producing superior image quality from the direct image sensor, as well as improved processing speed, operation and performance.





DP1x

The Sigma DP1x compact digital camera incorporates a “TRUE II” image processing engine, as used in the Sigma DP2 and SD15 digital SLR. In March 2008, Sigma introduced a high-end compact digital camera with the concept of “a new compact digital camera featuring the same technology as an SLR.” The DP1 featured the same large image sensor as Sigma’s digital SLR cameras. The DP1 has established a strong following from a wide range of photographers, both amateur and professional. The Sigma DP2 was then launched in April 2009. After the launch of the DP2 camera, users could continue to enjoy the image quality of the DP1 for wide focal length photography and also take advantage of the DP2’s standard focal length. This new DP1x includes the “TRUE II” image processing engine, improving the image-processing time, as well as a new AF algorithm, providing high speed auto focusing. In addition, the user interface has been unified with the DP2 series by changing the Set Up Menu and adopting the Quick Set (QS) button. This provides photographers easier operation of the camera controls when the DP1x is used with the DP2 series.



Many dedicated accessories, such as the view finder VF-21, hood adapter HA-21 and electronic flash EF-140 DG are available for the DP cameras.





DP2s

The Sigma DP2s compact digital camera features a 14-megapixel FOVEON X3® direct image sensor (2,652× 1,768× 3 layers), which is also used in the DP1x and the SD15. The Sigma DP2s is the successor to the DP2, which was introduced to market in April 2009 and incorporates a new AF algorithm, a Power Save Mode and a new rear design. The new AF algorithm provides high-speed auto focusing, ensuring convenient shooting. The Power Save Mode lowers the battery consumption. When this mode is enabled, a greater number of pictures can be taken with a single charge of the battery. The new rear design aids quick recognition of the controls. The addition of red markings has been used to enable easier operation of the cameras controls.



The latest RAW image processing software, “SIGMA Photo Pro 4.0,” is supplied with the DP2s and makes processing RAW images quick and easy. Version 4.0 has a superior image processing algorithm and improved compatibility with multi core CPUs. It provides better image processing speed and improved image quality. Incorporation of a new noise reduction algorithm reduces Chroma and Luminance noise when processing X3F files taken at ISO400 or more. It is possible to adjust the level of reduction for noise just by moving the slider in the control pallet. With the Macintosh version, functions such as JPEG conversion and batch white balance settings, which were previously incorporated into Windows versions, have been added. In addition, the print function and the display speed for the review window and thumbnails have also been improved.





“F” Low Dispersion (FLD) glass

“F” Low Dispersion (FLD) glass has been adopted and used in Sigma’s new, high-performance lenses. FLD glass is the highest level, low dispersion glass available with extremely high light transmission. With a performance equal to fluorite glass, this optical glass has a low refractive index and low dispersion compared to current optical glass. It also benefits from high anomalous dispersion. These characteristics offer excellent correction for residual chromatic aberration (secondary spectrum), which cannot be corrected by ordinary optical glass and ensures high-definition and high-contrast images. FLD glass offers superior optical performance, equal to fluorite, at an affordable price. The density of FLD glass is lower than traditional optical glass, ensuring a lighter construction of large aperture lenses.



FLD glass has been incorporated into three recently announced lenses. Four elements have been included in the Sigma 8-16mm F4.5-5.6 DC HSM and two elements have been included in both the Sigma APO 70-200mm F2.8 EX DG OS HSM and the Sigma 17-50mm F2.8 EX DC OS HSM.


Tuesday, February 23, 2010

PMA LIVE: Parting shot

That's it folks. I am heading home. More video and stills plus a hands on with a k-mount companies new products coming in the next few days!

Monday, February 22, 2010

PMA Live: Kodak's new 4x5 Film video

PMA Live: Interview with Bruce Pechman

"The Muscleman of Technology"

PMA Live: Sony Cameras Imterview

PMA: New Sigma Lenses and Glass Tech

PMA: New Sigma Cameras overview Video

I got Lensbaied @ PMA 2010


Thanks to Craig Strong over at the Lensbaby booth for this cool photo
http://www.lensbaby.com/

Olympus Named A “Most Innovative Company” By Fast Company Magazine



Olympus Ranked Ninth in Consumer Electronics Category

CENTER VALLEY, Pa. – February 22, 2010 – Olympus has been named one of FAST COMPANY magazine’s “Most Innovative Companies” in the publication’s annual feature. Olympus was ranked ninth in the “Consumer Electronics” category.

To create the “Most Innovative Companies” list, FAST COMPANY’s editorial team analyzed information on thousands of businesses around the world. FAST COMPANY looked beyond revenue growth and profit margins to identify companies with creative models and progressive cultures – to define the many forms of innovation that exist across the business landscape.

“We are honored to be selected by FAST COMPANY as one of the world’s most innovative companies,” said F. Mark Gumz, president and chief executive officer, Olympus Corporation of the Americas. “This recognition affirms our continued commitment to providing quality products and innovative solutions.”

The publication stated, “Canon has long held sway in everyday imaging and technology, but Olympus has become the category leader. One winner: an entire line of shockproof, waterproof, point-and-shoot cameras that can be dropped from 5 feet, submerged to 33 feet, frozen to 14 degrees Fahrenheit, and stomped on by your Ansel Adams wannabe toddler.”

Olympus introduced its first tough camera in Spring 2006, and continues to lead the category with its seventh-generation Stylus Tough products, including the recently announced STYLUS TOUGH-8010, STYLUS TOUGH-6020 and STYLUS TOUGH-3000. Stylus Tough series cameras are shockproof, waterproof, crushproof and freezeproof. They provide worry-free durability whether you want a lifeproof camera for every day adventures – particularly those with kids – or demand the superior ruggedness needed for extreme expeditions.

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

FAST COMPANY’s “Most Innovative Companies” issue (March 2010) is on newsstands now, and is online at: http://www.fastcompany.com/MIC.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in its core business areas: Medical and Surgical Products, Life Science Imaging Systems, Industrial Testing Instruments and Cameras and Audio Products.

Olympus works collaboratively with its customers and affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

* Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
* Advanced research, clinical and educational microscopes and clinical digital imaging systems;
* Industrial research, engineering, test, inspection and measuring instruments; and
* Digital cameras and voice recorders.

Olympus serves the healthcare field with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit www.olympusamerica.com.

ABOUT FAST COMPANY
FAST COMPANY is an award-winning monthly magazine, Web site, and digital distribution platform that covers the business of innovation like no other media source. Editor Robert Safian was named AdWeek's Editor of the Year in 2009. FastCompany.com, under the auspices of executive editor Noah Robischon and publisher Christine Osekoski, has tripled traffic and revenue year over year. FAST COMPANY is owned by Joe Mansueto, founder and owner of Morningstar, a leading provider of independent investment research.

PMA: Lenspen Interview video

New Lenspen Products at PMA

PMA Live: Lensbaby 6th Birthday party

Cupcakes And Crazy Hats w/ Sam the CEO of the company

PMA: Fuji Instax video

Pentax K7 Silver


New Pentax K7 in Silver, Limited edition
HERE

MUSEO® Fine art expands product line


With Museo fuse and MUSEO Foto fuse Pressure-Sensitive Adhesive Papers

SOUTH HADLEY, Mass., February 22, 2010 – Museo® Fine Art, the preeminent brand of digital fine art media from InteliCoat Technologies®, a world leader in the manufacture of coated paper, film and specialty substrates for digital imaging applications, today announced the introduction of Museo Fuse and Museo Foto Fuse adhesive-backed matte and glossy inkjet papers. Ideal for photographers, advertising agencies, design professionals and art schools, Museo Fuse and Foto Fuse combine professional quality paper with a pressure-sensitive adhesive, enabling easy mounting and eliminating the need for toxic sprays that are harmful to the environment – all while increasing the productivity and cost effectiveness of everything from photography applications to packaging prototypes.



“As a photo hobbyist and design professional, I’ve been looking for years for an inkjet paper that offers the perfect combination of superior color reproduction, texture and ease-of-use,” said Drew Haygeman of Phase 2 Design. “Museo has nailed it with the eco-friendly Museo Fuse and Foto Fuse products. The crisp, bright color reproduction is so vivid, you can see every detail, and each paper is permanent-adhesive-backed, so you can just peel and mount. It’s a must-have where quality, bottom-line profitability and clean air are important.”



A 170 gsm premium matte inkjet paper with a permanent pressure-sensitive adhesive and a release liner, Museo Fuse is designed to capture fine details and bold, vivid colors while providing easy handling during the mounting process. Its matte, textured stock is ideal for photography that requires a more subtle finish. Museo Foto Fuse, an adhesive-backed resin-coated photobase with a gloss finish, is coated with a universal ink receptive coating that provides photo quality results and instant dry times on aqueous, thermal and piezo inkjet printer systems, with dye or pigment inks. Foto Fuse provides an almost liquid color and texture to reveal the most intense color and vivid detail that is hard to come by.



“We are committed to continually building upon Museo’s market leading digital offerings for the professional, semi-professional, and pro-sumer photographers, designers, and artists who we service,” said David Williams, Sales & Marketing Manager for Museo Fine Art. “With the introduction of Museo Fuse and Museo Foto Fuse, we’ve added an adhesive solution featuring the same excellent image quality of our other offerings – all without the need for toxic, messy adhesive sprays. We’re confident that it will quickly become a top choice for photographers, design professionals, advertising agencies and art schools worldwide.”



Balancing the latest in technological innovation with a tradition of the fine paper-making and the desire to simplify the work flow without the mess or the inhalation hazard (or the use of ozone depleting spray propellants), Museo Fuse and Foto Fuse are the first pressure-sensitive offerings in the Museo family of digital media. Both Fuse and Foto Fuse will be available in March in 13” X 19” sheets. List price for these media are between $2.33 to $4.08/sq ft.



For more information about Museo Fuse or Foto Fuse, visit www.museofuse.com or www.museofotofuse.com. To learn more about other offerings from Museo Fine Art, visit www.MuseoFineArt.com.



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PMA LIVE: Kodak hasnew 4x5 film!

Ektar 100 will now be in 4x5 and 8x10 size (color neg film)

PMA Live: Lowepro

Cool new Passport Sling bag. And more coming soon

PMA: New Nikon Coolpix Video

Video Overview with Nikon on the New Coolpix's

PMA Live: Day 2

PMA: New Nikon Lenses Video

Overview of the new Lenses from Nikon at PMA

PMA: MUSEO® wins DIMA award


MUSEO® Fine art Silver Rag™ Wins digital IMAGING Marketing association (DIMA) DIGITAL PRINTER SHOOT-OUT AWARD AT PMA 2010

Silver Rag Recognized by DIMA for the Third Time in the Past Four Years

SOUTH HADLEY, Mass., February 22, 2010 – Museo® Fine Art, the preeminent brand of digital fine art media from InteliCoat Technologies®, a world leader in the manufacture of coated paper, film and specialty substrates for digital imaging applications, today announced that its Museo® brand Silver Rag™ was honored with the “Media, 8.5-by-11 inches” category award in the 15th Annual DIMA Digital Printer Shoot-Out Awards. Judged in a controlled lighting environment at the headquarters of GTI Graphic Technology using D50 light temperature, the DIMA Digital Printer Shoot-Out Award winners were announced at this week’s PMA 2010 International Convention and Tradeshow.



“It is a great honor that the Digital Imaging Marketing Association has yet again recognized Museo Silver Rag with this prestigious award,” said David Williams, Sales & Marketing Manager for Museo Fine Art. “The fact that Silver Rag has claimed top honors for the third time in the past four years speaks volumes about its superior quality. With the look and feel of traditional fiber based (Baryta) photo paper and being optimized for pigmented inks, Museo Silver Rag brings out the best in black & white and color images, and delivers high Dmax and superior tonal range.”



Featuring a first-of-its-kind coating and 100% cotton furnish, the 300 gsm Museo Silver Rag combines the semi-gloss look of a traditional air dried fiber print with the feel of a fine cotton paper and image quality rivaling market leading photo quality inkjet papers. Crafted to archival standards, Silver Rag paper is ideal for fine art photographic printing, including gallery exhibitions, limited edition prints, portraits and sepia prints. Additionally, Silver Rag contains no optical brighteners to ensure outstanding long-term base color stability, and is crafted in the U.S.A. to meet the demanding Library of Congress and ISO standards for permanence.



For more information on Museo Fine Art papers from InteliCoat Technologies, visit www.MuseoFineArt.com.



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PMA: Olympus Teams With Harley-Davidson®


Olympus Launches Limited-Edition Harley-Davidson® Accessory Cases

CENTER VALLEY, Pa., February 22, 2010 – Olympus is offering new limited-edition black leather accessory cases sporting silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles. With our Harley-Davidson® edition accessory cases, you can take your camera, PDA, GPS, MP3 or cell phone wherever you go.

“Olympus consumers live active lifestyles and demand quality products,” said Nadine Clark, product manager, Olympus Imaging America Inc. “Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.”

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading the pack where others have followed. Proof that Olympus enables consumers to capture it all. The limited-edition leather accessory cases will be available in February 2010.

Journalists interested in receiving more information about the new partnership or Olympus products can contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939 or jeff.hluchyj@mullen.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.getolympus.com.

* All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

Sunday, February 21, 2010

PMA Live: Interview with Erin Manning Video

Brendan Interviews Erin Manning, Video work by Michael Welch, Edited by Brendan/P3

PMA Live: Hands on Fuji GF670

Hands on with the New FujiFilm (120 film) Medium format 6c7/6x6 format GF670

PMA Live: Olympus overview Video

Overview of all the new Oly stuff

PMA Live: me working

Yes, I continue to work to bring you more throughout the evenings reception.

PMA Live: Tamrac

New Tamrac bags (video coming soon)

Canon Mark IV at the Sperbowl


In random other non PMA News:

CANON'S FLAGSHIP EOS-1D MARK IV DSLR CAMERA CAPTURES ITS FIRST MAJOR SPORTING EVENT: SUPER BOWL XLIV

LAKE SUCCESS, N.Y., February 19, 2010 – The excitement of Super Bowl XLIV was viewed by millions, making it the most watched program in American television historyi. Several professional photographers captured every moment of the action using Canon's latest professional digital SLR camera, the EOS-1D Mark IV. With initial camera shipments beginning less than 6 weeks before the game, Super Bowl XLIV was the first major sports event where professional photographers had an opportunity to see for themselves how the EOS-1D Mark IV camera would perform. After the game, Canon U.S.A. chose to interview four of these professional photographers regarding their use of the EOS-1D Mark IV camera and from their comments, it is clear that for these photographers, the EOS-1D Mark IV camera aced its first big test.

"Shooting at Super Bowl XLIV with the EOS-1D Mark IV was a night-and-day improvement compared to previous EOS models. It blew them all away. The 1D Mark IV exceeded my expectations quite a bit," said Daniel Powers, staff photographer, Gannett Co., Inc.

The EOS-1D Mark IV is designed to be the multimedia camera of choice for professionals across all photographic disciplines, with a new 45-point autofocus system, a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at up to 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. "Overall, in my opinion, the EOS-1D Mark IV is the best camera Canon has put out so far. I would have no hesitation recommending it," said Scott Audette, a contract photographer who covered Super Bowl XLIV for Reuters.

The camera's ability to quickly track and maintain sharp focus on subjects helped to produce some amazing results for Super Bowl photographers. The EOS-1D Mark IV Digital SLR camera's new autofocus system features 45 selectable AF points including 39 high-precision cross-type focusing points along with a newly redesigned AI Servo II AF predictive focusing algorithm capable of tracking fast moving Super Bowl athletes or other moving subjects accurately at speeds up to 10 frames per second. "Ever since I've been shooting with it, I find that I'm able to get entire sequences of sharp images instead of just individual frames. That's a huge improvement," remarked Tom Hauck, of Tom Hauck Photography, who photographed the Super Bowl on assignment for ESPN the Magazine. "The autofocus and tracking are razor sharp. After the NFL Wildcard Playoff game I was submitting 10 to 12 shot sequences all in crisp focus."

Professional photographers must rely on their equipment for their livelihood and capturing the fast action of the biggest football game of the year is a daunting task. We are proud that select professional photographers shooting for major media companies, have shown us the confidence and trust to rely on the EOS-1D Mark IV camera to shoot such a prestigious event," stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Each photographer that Canon interviewed had used the camera at various sporting events over the past several weeks and their reported results were exemplary. "I've used the camera in daylight and evening shoots, from professional sporting events to collegiate auditoriums and I got great results regardless of the lighting conditions," remarked Powers. Ronald Martinez, staff photographer, Getty Images, had similar sentiments: "The AF tracking is excellent in all the lighting conditions I've experienced, ranging from football and basketball to hockey and press conferences. The 1D Mark IV camera's AF system grabs the subject very quickly and stays with it. It's been very dependable."

"The AF tracking was spectacular. It reacted very quickly and never skipped a beat, even when subjects were close to the camera and moving fast. One thing that impressed me was the fact that the AF tracking performed just as well at the Super Bowl, which was a night game, as it had a couple of weeks earlier at a day game that I had shot in Green Bay," stated Powers. When asked about the tracking performance of the EOS-1D Mark IV at the Super Bowl, Audette had a similar reaction: "It just works. Over 90 percent of my shots were tack sharp."

Each photographer commented on the EOS-1D Mark IV's new AI Servo II predictive AF performance. Hauck stated, "I noticed that the 1D Mark IV holds focus much better than other cameras I've used when another subject temporarily blocks the main subject. Because of this improvement, my sequences were consistently sharp." Martinez commented: "I knew I had the shots I needed as soon as I took them. I didn't even have to review them on the LCD. I just handed the memory cards to my runner and kept on shooting."

AF tracking was not the only improvement Hauck noticed. "I have been taking advantage of Canon's new orientation-linked focus point selection feature. I've got the 1D Mark IV set for center focusing in horizontal orientation, and two points above center for vertical orientation. The camera switches automatically as I turn it, which really makes for a convenient feature when you're shooting fast action."

Hauck summed up his overall impression of the camera while photographing a pinnacle play in the game's ultimate outcome: "I was in the end zone using a 500mm lens on the Mark IV for the game defining interception and I aimed at the cornerback and started firing as he jumped the route. Once the camera locked on, he remained in focus as he ran the full 70 yards to the end zone. Even as other players came horizontally into frame in an attempt to tackle him, the camera never lost focus. When he cut back, breaking free and getting closer, I rotated the camera from horizontal to vertical without taking my hand off the shutter and even the shots taken while turning the camera remained tack-sharp. I don't believe I have ever fired a consistent 68 shot burst of a single play like that before and produced so many perfectly focused shots."

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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PMA Live: Nikon

New lenses from Nikon: 16-35 f4 vr and 24 f1.4
http://press.nikonusa.com/2010/02/nikon_releases_two_highly_anti.php

PMA Live: Panasonic Compacts Video




PMA Live: Panasonic TS2

New Rugged Compact, the Lumix TS2

PMA Live: Hiti p110s

The p110s is a portable printer you can carry and print as you shot. Really amazing, light and reasonably price stating less tan $300 for the printer. Battery and bag extra.

PMA Live: Lenspen

New FilterKlear for flters and Rangefinder lens ceaner. Also they were proud to announce that Nasa chose their products for space and the ISS.

PMA Live: Olympus

The Oly line up including the epl1, fe and tough cameras. Video coming soon.

PMA Live: Samsung TL500 Video

Preview with the Samsung TL500




SONY OFFERS NEW DIGITAL IMAGING ACCESSORIES THAT MAKE GETTING THE BEST SHOT UNDER WATER A SNAP



ANAHEIM, Calif. (PMA #2220), Feb. 21, 2010 – From taking photos of sea turtles just beneath the water’s surface to recording your first dive down to a beautiful coral reef, the new additions to Sony’s line of Cyber-shot® camera and Handycam® camcorder accessories ensure that you’re always ready to capture special underwater moments.

Cyber-shot Fashion and Function

Help protect the recently announced TX5 Cyber-shot certified waterproof camera with the new LCS-THQ soft carrying case. The case, which was specially designed for the world’s thinnest and smallest certified waterproof digital still camera with touch screen, is made of water repellent silicon material and features small holes to help keep the device dry and clean inside for added protection. Available in April for about $25, the sleek case comes in white and is equipped with a useful built-in carabineer.

Another smart and stylish way to help keep your new TX5 safe is by using the STP-FSA floating strap. Simply place the underwater strap around your wrist when diving and the camera, which can operate in depths up to 10 feet for about one hour, will stay within reach. Not only will it help the device remain in your grip while active in the water, it has a reversible design featuring black on one side and bright orange on the other side for easy visibility. The strap will be available in April for about $30.

Protection for Camcorders On-the-Go

Sony’s new sports packs for select Handycam camcorders will enable eye-popping photography and video of both marine life and life at the pool down to 17 feet. The SPK-CXA and SPK-HCF sports packs consist of hard-plastic housings that shield the camera from moisture, like rain and snow, and particles, like dust and sand. They can be submerged for underwater video capture while snorkeling or swimming, as well as record audio with built-in stereo microphones. The SPK-CXA features a compact design with stylish detail and is available now for about $300, while the SPK-HCF is a little larger for a wider range of compatibility and is available now for about $280.

All-Purpose Accessories

From the great outdoors to the family room, Sony offers shutterbugs and videographers everything they need to get the perfect shot, including new underwater housing devices, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of high quality cases and camera bags. These new products will be on display along with Sony’s wealth of post-shooting options including DVDirect® recorder, photo printers and digital photo frames.

PMA Live: Samsung NX10 Video

New NX10 overview at PMA

And the lenses etc:

Lensbaby Turns 6 - Birthday Giveaway

Lensbaby's 6th Birthday is February 22nd and to celebrate we are giving away a treasure trove of photo gifts generously supplied by our friends in the photo industry. We are grateful to have enjoyed the support of so many passionate photographers who have embraced our lenses as a way to express their creative vision. Now is our chance to give a little back!

To thank you and to help us stay in touch we are throwing a big social media birthday bash. The Grand Prize will be a Lensbaby Composer plus all 6 Optic Swap Optics - one for each year of our life. In addition, lucky participants will get fabulous photo gifts donated by our friends including Bay Photo, Digital Photo Academy, Focal Press, Hoodman, Joby, Kubota Image Tools, Lenspen, Plywerk, Nasty Clamps, SmugMug, Tamrac, Trek-Tech and others.

There are 7 ways to enter, and you get one raffle ticket for each way you enter giving you many chances to score a birthday present. Enter now through March 5th. We'll announce winners in mid March.
The seven ways to win:

Good luck, and thank you for your support during our first 6 years!



Lensbaby® Showcases Two New Optics at PMA 2010


New additions to the Lensbaby Optic Swap System
expand a photographer’s creative possibilities

http://www.lensbaby.com/

Anaheim, CA (February 20, 2010) PMA Booth #1133 – Lensbaby showcases today at PMA 2010 two new additions to the Lensbaby Optic Swap System – the Fisheye Optic and Soft Focus Optic. Each optic is available for use with the Lensbaby Composer® and Muse®*. In addition, the Soft Focus Optic is compatible with the new Lensbaby Control Freak™.

“With the introduction of these optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus,” said Craig Strong, Lensbaby President and Co-Founder. “The Fisheye Optic transforms a Lensbaby Composer into a fun fisheye lens and the Soft Focus Optic creates images that are overall soft and diffused, much like a classic Imagon portrait lens. The Lensbaby Optic Swap System now offers three selective focus optics and three optics that provide even more options for creative photography.”

About the Lensbaby Fisheye Optic
The Lensbaby Fisheye Optic allows photographers to turn their Lensbaby Composer or Muse into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. This optic’s six element multi-coated optical design features an ultra-wide 12mm focal length capable of capturing a 160 degree fisheye angle of view from infinity all the way down to one-inch from the front of the lens.

The Lensbaby Fisheye Optic features a system of interchangeable aperture disks, with possible aperture settings ranging from f/4 to f/22. To change the aperture, users unscrew the top element of the Fisheye Optic and replace the aperture disk using the included Aperture Tool.

Due to the extremely wide angle field of view, photographers who use a full-frame camera will generally see a black circle around almost the entire image, and smaller APS-sized sensor shooters will see black at the corners of their images. This black edge is typical for standard fisheye lenses. However, the Lensbaby Fisheye Optic features a creative lens flare effect that causes the edge areas that would ordinarily be black to glow with color whenever there are bright light sources in the image. The Fisheye Optic lens flare effect is particularly apparent when shooting with a full frame camera.

The Fisheye Optic is different than previous Lensbaby optics, with a much flatter field of focus than the Double Glass, Single Glass, and Plastic Optics. The images created by the Fisheye Optic are sharp throughout the image at darker apertures. While the Fisheye Optic creates some edge blur at brighter apertures, it does not feature the Sweet Spot of sharp focus and dramatic blur that are trademarks of the Double Glass, Single Glass, and Plastic Optics. Instead of bending the lens, photographers typically will point their Lensbaby straight ahead to achieve a classic fisheye look.

The Lensbaby Fisheye Optic is available for $149.95 (MSRP).

*A special adapter is required to use the Fisheye Optic with the Lensbaby Muse. The Fisheye Optic is not recommended for use with the Lensbaby Control Freak.


Fisheye Optic Product Specs:
• Focal Length: 12mm
• Six element multi-coated optical design
• f/4 optic with aperture disks that range from f/5.6 to f/22
• Focuses from one inch to infinity
• Removable disk aperture system
• To change aperture, unscrew top element of Fisheye Optic and remove with Aperture Tool. The aperture disk sits atop the bottom element
• Special adapter must be purchased for use with Muse. The Fisheye Optic is not recommended for use with the Control Freak

About the Lensbaby Soft Focus Optic
The Lensbaby Soft Focus Optic works with Lensbaby’s Creative Effects SLR camera lenses, the Composer, Muse and Control Freak. Images created with the 50mm focal length Soft Focus Optic feature a soft and diffused appearance. The Soft Focus Optic’s multi-coated optical glass doublet creates a much flatter field of focus than previous Lensbaby optics, making this optic well-suited for a variety of soft focus applications. This new optic does not have the Sweet Spot of sharp focus and dramatic blur outside of that spot created by the Double Glass, Single Glass, and Plastic Optics. The Soft Focus Optic features Lensbaby’s magnetic disk aperture system. In addition to the standard round aperture disks for f/2 to f/22, the Soft Focus Optic also comes with three special soft focus multi-hole apertures that combine one large opening over the optic's sharp center with small openings over the optic's soft edges. This hole pattern creates a sharp underlying image with a soft overlay. Users can stack the soft focus apertures together or with standard Lensbaby apertures to vary the amount and appearance of the softness. In addition, the multi-hole apertures have the ability to create out-of-focus highlights that take on the shape of the aperture holes, further enhancing creativity. When using the Soft Focus Optic, photographers typically point the lens straight ahead to achieve a classic soft focus look.

The Lensbaby Soft Focus Optic is available for $89.95 (MSRP).

Soft Focus Optic Product Specs:
• Focal Length: 50mm
• Multi-coated optical glass doublet
• f/2 optic with aperture disks that range from f/2.8 to f/22
• Creates images that are overall soft and diffuse
• Much flatter field of focus than other Lensbaby optics. Suited for variety of soft focus applications such as portrait, landscape, urban, and botanical photography
• Magnetic disk aperture system
• Degree of softness can be controlled by changing the special apertures, or stacking them with regular Lensbaby aperture disks
• With the soft focus multi-hole apertures, bright, out-of-focus points of light take on the hole pattern's shape. Photographers can control this creative effect by using standard Lensbaby apertures or choosing a low contrast background.
About the Lensbaby Optic Swap System
The Lensbaby Optic Swap System now features six interchangeable optics that can be swapped in and out of Lensbaby’s Creative Effects SLR Camera lenses, the Muse, the Composer, and the Control Freak. Each optic creates a different type of creative image, giving photographers unlimited freedom to achieve their unique artistic vision. The Double Glass, Single Glass, and Plastic Optics have a curved field of focus that allows the photographer to control depth of field in a unique way by creating a Sweet Spot of sharp focus that is surrounded by beautiful blur. The other 3 optic options, Fisheye, Soft Focus, and Pinhole/Zone plate all feature a flat field of focus and create distinctive looks.

For more information about the new Lensbaby optics and the Lensbaby Optic Swap system, please visit www.lensbaby.com.

About Lensbaby
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.



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PMA Live: Sony's new Alphas etc VIDEO

Video from the Press Conference on the new Alpha's and lenses

New Sony Products at PMA

SONY HIGHLIGHTS ALPHA CONCEPT MODELS AND OTHER NEW DIGITAL IMAGING PRODUCTS AT PMA 2010

Images from Press event HERE
Video from event HERE

Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.

ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 – Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.

New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.


α DSLR Camera

In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.

* Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
* Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
* Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
* Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas

Cyber-shot Digital Still Cameras

In addition to its α line of DSLR cameras, Sony will also showcase its new Cyber-shot digital still cameras. These models include the recently announced TX5 certified waterproof camera and H55 high-zoom, compact camera.

The DIMA award-winning TX5, which can be used in depths up to 10 feet for up to one hour, is the world’s thinnest and smallest waterproof digital still camera with Optical SteadyShot™ image stabilization and touch-screen operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze-proof down to 14 degrees Fahrenheit, shockproof (up to about a 5-foot drop) and dust proof. The TX5 also offers outstanding low-light performance, high speed, Intelligent Sweep Panorama, 720p high definition video recording and in-camera Backlight Correction High Dynamic Range features.

The 14.1 MP H55 camera’s 10x optical zoom Sony G lens with 25mm (equivalent) wide angle is designed for shots from greater distances and of wider landscapes. Featuring 720p HD movie recording, the H55 model also offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds Optical SteadyShot™ with Active Mode, which lets you shoot smoother movie footage even if you are walking while shooting.

Photofinishing Solutions and Digital Imaging Accessories

One retail photofinishing system and one professional printer along with four new digital imaging accessories will also be on display. The new PictureStation™ retail instant photo kiosk solution is simple to maintain while offering small to large-scale stores a cost-effective way to drive additional revenue. Event photographers will also want to take a look at the DIMA award-winning UP-DR80. Sony’s dye-sub printer is fully portable; with world-class speed and versatility professional event photographers need on the go.

Digital Imaging accessories include sports and marine packs, a floating strap (model STP-FSA) for the TX5 camera, a photo printer/frame, Party-shot™ automatic photographer, DVDirect® recorder, as well as a full line of fashionable and functional cases and camera bags for Cyber-shot cameras and Handycam® camcorders.

Handycam High-Definition Camcorders

As the leader in the high-definition camcorder category, Sony offers superior technology in its HD models, even at entry level. Now all 2010 HD Handycam models will feature the “Exmor R” CMOS sensor with a new algorithm to realize 2x faster "Quick AF,” Face Priority to prioritize a specified face for focus, color, exposure and Smile Shutter™ technology, and Highlight Playback for quick video slideshow generation. The new HD Handycam camcorder lineup will also offer iAuto, 60p output, and a new user interface, in addition to capturing content in full1920 x 1080 high-definition video recording at up to 24Mbps, the highest bit-rate offered by the AVCHD format.

The portfolio includes the top-of-the-line HDR-XR550V unit featuring a 240GB hard disk drive that holds up to 101 hours of HD video (LP mode) and a Wide Angle G-lens that captures approximately 2x larger shooting area than previous models. Sony improves Optical SteadyShot™ image stabilization with Active Mode by expanding the 3-Way Shake Canceling feature across the full zoom range - from wide to telephoto end, and adds a new feature called Golf Shot to the high end camcorders. This function renders two seconds of motion (golf swing) into a sequence of up to 22 still images. In addition, the camcorder can take 12-megapixel still photos and has advanced features including an assignable dial for manual control (Iris/Shutter/Exposure/WB//Focus/AE shift).

Also on display is the new HDR-CX150 Flash Memory Handycam camcorder offered in black and red. For around $550, this model can capture 3.1-megapixel still photos and includes 16GB of embedded memory, a Carl Zeiss® Vario-Tessar® 25X optical zoom lens, and SteadyShot® image stabilization with Active Mode — all in a compact design.

In addition to the hard disk drive or built-in flash memory, all of Sony’s new camcorders can record video and still images directly to Memory Stick PRO Duo™ media, Secure Digital (SD), or SDHC media card (all sold separately).

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