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Wednesday, February 3, 2010


The Only High Dynamic Range Software Capable of Editing and Rendering Images in the Full 32-Bit Color Scheme Extends Its Creative Toolbox to Mac Users

South San Francisco, CA – February 2, 2010 – Unified Color Technologies (, the experts in high dynamic range imaging (HDR), today announced that its hallmark software application, HDR PhotoStudio, is now also available for Mac operating systems. Powered by Unified Color’s next-generation color model, Beyond RGBTM, HDR PhotoStudio is the only solution capable of creating realistic-looking HDR images that unlock the full range of color as perceived by human vision.

HDR PhotoStudio provides photographers with complete control over the colors within an image and a comprehensive toolbox to address the effects of merging multiple exposures, while simultaneously improving workflow. Available for immediate download through, the Mac version of HDR PhotoStudio is being offered for an introductory price of $99.00 throughout the month of February, which represents a savings of over $50.00.

“In response to requests from photographers, we are excited to introduce HDR PhotoStudio to the Mac faithful,” said Alfred Zee, CEO of Unified Color Technologies. “With HDR PhotoStudio, Mac users can finally produce full-color HDR images that they envision, without concern that their dynamic range or colors will be clipped or shifted by applications constrained by traditional narrow gamut color models. With our technology, photographers can unlock the full color spectrum while preserving a realistic look and feel to their images.”

HDR PhotoStudio’s unique 32-bit floating-point technology and Beyond RGB color space is the only HDR-capable software which can accurately depict and edit all the colors the human visual system can recognize. Most other offerings are forced to reduce image quality to bring an HDR photo into a color range it can manage, often losing image data and clipping the full scope of colors in the process. While the current evolution of HDR photography has been dominated by oversaturated and unnatural-looking images, mainly due to these software limitations, HDR PhotoStudio enables photographers to unlock their complete photographic vision enables by creating the most true-to-life look for HDR images.

About HDR PhotoStudio

HDR PhotoStudio also offers a comprehensive tool set that addresses some of the common difficulties in HDR photography, including Unified Color’s unique halo reduction slider to fight the notorious haloing problem of HDR images, a patented HDR noise reduction technique, the unique Veiling Glare adjustment designed to cut down on the image haze from compounding lens glare, a Color Tone Equalizer allowing simultaneous management of saturation in six basic color channels, and a customizable recipe button to save macros.

HDR PhotoStudio supports Unified Color’s native BEF file format which enables the most efficient HDR image compression in the industry so photographers can easily manage and archive the large resulting files. An included BEF-converting Photoshop plug-in, enables the finalized HDR image to then be applied to a Photoshop project. HDR PhotoStudio also supports the RAW files from all the major camera manufacturers as well as TIF, JPEG, BMP and OpenEXR formats.

For more information on HDR PhotoStudio or to download a free trial, go to the Unified Color website at

System Requirements

Intel Macintosh 2.5 GHz dual core CPU with 2GB minimum RAM (4GB is recommended) running Mac OS 10.5.x (Leopard) or Mac OS 10.6.2 (Snow Leopard).

About Unified Color

Unified Color Technologies is redefining the capabilities of visual technology with a unique color system that powers the next-generation of high dynamic range (HDR) imaging devices and software. A significant improvement over current industry standards, Unified Color’s new Beyond RGBTM color model presents a versatile color platform which is able to map a much larger color space encompassing the full human visual spectrum including colors found in nature and man-made light sources. Beyond RGB is available for licensing to digital imaging companies looking for a competitive market advantage. Powered by the Beyond RGB color model, the company’s flagship HDR PhotoStudio has set a new industry standard for creating, depicting and editing the most realistic HDR images. More information about Unified Color can be found at


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