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Wednesday, September 8, 2010

New Sling-O-Matic from ThinkTank

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Think Tank Photo’s New Sling-O-Matic™ Series

The First Sling Bags with Easily Reversible Shoulder Straps

SANTA ROSA, CALIF – Think Tank Photo today announced that in October it will release the Sling-O-Matic, the photo industry’s first sling bag that can be easily switched back and forth to either shoulder. The Sling-O-Matic’s adjustable, fully padded shoulder strap “automatically” slides along a set of rails to change which shoulder the bag can be worn on.

This innovation is the solution to the problem inherent with sling bags: they are designed to be to worn over one shoulder only. With one smooth motion, the Sling-O-Matic can be quickly switched to the opposite shoulder without losing the characteristics that have made sling bags popular among photographers.

The Sling-O-Matic series offers three unique bags to choose from, depending on the photo gear a photographer needs to carry. The Sling-O-Matic 10 can carry a pro-size DSLR and three to four lenses, including a 70-200 f2.8. The Sling-O-Matic 20 and Sling-O-Matic 30 can each carry a pro-size DSLR and four to six lenses, including a 70-200 f2.8. The Sling-O-Matic 30 also features a separate laptop compartment for carrying a 15.4” laptop.

Key Features:

• Industry’s first sling bag that can be easily switched back and forth to either shoulder.

• Each bag fits a DSLR with up to a 70-200 f2.8 lens with lens hood in position.

• All bags are flexible to fit most pro size DSLRs with a lens attached.

• Discreetly stylized to avoid obviously appearing like a camera bag.

• Long side pocket for carrying a tripod, large water bottle, or other accessories.

• Large handles on three sides.

• Wide zippered pockets on front, back, and side.

• Business card pocket for identification.

• Removable/adjustable straps and waist belt for additional stability.

• Small storage pocket for storing removable straps.

• Fully padded compartments for protection.

• Seam-sealed rain cover included.

“However flawed their basic design, sling bags have long been a favorite among photographers, especially those who like carrying their gear on their shoulders,” said Doug Murdoch, Think Tank Photo president and lead designer. “With the Sling-O-Matic we solved one of their biggest problems, which is that carrying heavy equipment solely on one shoulder can cause pain. Within just a few seconds, photographers can quickly switch the load – and the weight – from one shoulder to the other.”

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Sling-O-Matic 10

SKU: 87453000 430 8 • Part Number: 430

• ID: 8.25” W x 15.5”H x 6”D* (21 x 39 x 16.5 cm*)

• OD: 9” W x 16.5” H x 6” D (23 x 42 x 15 cm)

• MIN WEIGHT: 2.3 lbs (1.0 kg)

• MAX WEIGHT: 3.1 lbs (1.4 kg)

Sling-O-Matic 20

SKU: 87453000 434 6 • Part Number: 434

• ID: 10.25” W x 15.5” H x 6.5” D* (27.5 x 39 x 16.5 cm*)

• OD: 11” W x 16.5” H x 6” D (28 x 42 x 15 cm)

• MINIMUM WEIGHT: 2.5 lbs (1.1 kg)

• MAXIMUM WEIGHT: 3.4 lbs (1.5 kg)

Sling-O-Matic 30

SKU: 87453000 438 4 • Part Number: 438

• ID of photo gear compartment: 11.25” W x 16” H x 6.5” D (28.5 x 41 x 16.5 cm”)

• ID of laptop compartment: 11.25” W x 16” H x 1.5” D* (28.5 x 41 x 3.5 cm*)

• OD: 12” W x 17.25” H x 7.5” D (30.5 x 44 x 19 cm)

• MINIMUM WEIGHT: 2.9 lbs (1.3 kg)

• MAXIMUM WEIGHT: 4.0 lbs (1.8 kg)

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