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Wednesday, February 24, 2010

PMA: NEW Pentax X90 MEGAZOOM


PENTAX INTRODUCES X90 MEGAZOOM DIGITAL CAMERA
GOLDEN, CO. (February 24, 2010)…PENTAX Imaging Company announced the
latest model in the manufacturer's megazoom digital camera line: the
PENTAX X90. Featuring an extra-wide zoom, longer battery life than its
predecessor and an electronic viewfinder, the X90 delivers effortless
picture-taking in a wide variety of situations to photographers of all
levels. The key feature of the PENTAX X90 is the 26X megazoom,
super-telephoto lens (26-676mm equivalent) also designed with a Macro
mode that focuses to less than one inch away to capture images of
subjects that are near or far.





Other important features of the PENTAX X90 include: 12.1 megapixel
sensor, ideal for large prints or cropping flexibility 2.7 inch LCD
with anti-reflection coating or electronic viewfinder with new diopter
adjustment for composing and playback of images and video
Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi
capability to transfer photos and videos from the camera to a computer
or an online sharing site such as Picasaweb, Flickr, Facebook and
YouTube. (Eye-fi cards sold separately.)

HDMI port plays back beautiful high resolution images and video on
HDTVs A perfect blend of digital compact and SLR technology including
powerful automatic operation or creative manual and priority modes

Triple Shake Reduction technology includes a high quality mechanical
sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and
Movie SR
High speed continuous shooting up to 11 frames per second Fast Face
Detection technology quickly finds up to 32 faces Powerful,
lightweight Lithium Ion battery and improved power efficiency.
Priced at $399.95 USD, the PENTAX X90 will ship in April 2010. More
information is available here: www.pentaximaging.com and product
images are available here:
http://www.pentaximaging.com/press/pressfiles.html.
(more)

PENTAX Imaging Company is an innovative leader in the production of a
variety of digital cameras including weather resistant digital SLRs
and stylish, compact, waterproof cameras, as well as lenses, flash
units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has
developed durable, reliable products that meet the needs of consumers
and businesses. With headquarters in Golden, Colorado, PENTAX Imaging
Company is a division of PENTAX of America, Inc.
###

www.facebook.com/pentax
www.youtube.com/pentaxian1
PENTAX X90 FACT SHEET



Versatile optical 26X zoom lens to accommodate a range of subjects
With a compact, lightweight body, the PENTAX X90 features a
high-magnification optical 26X zoom lens offering a focal-length
coverage between 26mm wide angle to 676mm super telephoto (in the 35mm
format). Combined with a Macro mode to capture images of subjects less
than an inch away, the X90 captures images near and far. The X90 also
features an Intelligent Zoom function, which extends the zoom coverage
to approximately 162.5 times (for a focal length of an 4225mm in the
35mm format) without compromising the optical performance of the zoom
lens. Dependable shake-reduction system for sharp, blur-free images
The X90 incorporates the PENTAX-original CCD-shift-type SR (Shake
Reduction) system to assure sharply focused, blur-free images even
under demanding photographic conditions prone to camera shake, such as
when using the zoom lens's super-telephoto range or when shooting a
sunset or indoor scene with natural light only. By accurately
detecting the amount of camera shake using a high-performance gyro
sensor and shifting the CCD image sensor vertically and horizontally
at high speed, the X90 offers an outstanding camera-shake compensation
effect, equivalent to approximately three shutter steps.* * The degree
of shake-reduction effect may vary, depending on the photographic
conditions.

Extra-powerful battery for extended shooting sessions With a
large-capacity lithium-ion battery, the X90's battery life has
improved by 50 percent over the previous PENTAX megazoom. The camera
records approximately 255 images* on a full battery charge. * Based on
measurement conditions conforming to CIPA specifications using the
exclusive D-LI106 Lithium-ion Battery. Electronic viewfinder with
diopter adjustment for clear image viewing outdoors The X90 comes
equipped with an electronic viewfinder with a diopter adjustment
mechanism for clear views of subject and electonronic indicators.
Eye-Fi wireless SD memory card connectivity

Eye-Fi SD memory cards store media and offer built-in Wi-Fi capability
that accesses an assigned wireless network to effortlessly transfer
photos and videos from the camera to a computer and online sharing
site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an
Eye-Fi Card, the PENTAX X90 allows users to enable/disable the Eye-Fi
Card's Wi-Fi connectivity via the camera menu and provides an
on-screen card activity indicator. (Eye-fi cards sold separately. More
details available at www.eye-fi)

Movie shooting in high-definition TV image quality, with anti-shake
protection The X90 captures high-quality movie clips, equivalent in
image quality to high-definition TV (1280 x 720 pixels). The camera
features Movie SR (Shake Reduction) mode* to minimize camera shake
during movie shooting through the use of exclusive software. As a
result, the photographer enjoys high-quality, blur-free movie shooting
with minimal effort. An HDMI micro terminal for audio/video signal
output supports high-resolution movie viewing on a high-definition TV
monitor. * When the Movie SR mode is selected, the angle of view
becomes narrower than normal shooting. Multi-mode exposure system to
accommodate different applications In addition to the advanced
Programmed AE mode, which automatically selects the optimal
combination of aperture and shutter speed for a given subject, the X90
offers Aperture-Priority AE, Shutter-Priority AE and Metered Manual
modes. High image quality
With 12.1 effective megapixels, a sophisticated imaging engine and a
high-quality PENTAX zoom lens, the X90 delivers super-clear,
high-quality images with a Bright, Natural or Monotone finishing touch
option.

Auto Picture mode for hands-off selection of seven different shooting
modes The X90 features the advanced Auto Picture mode, which selects
the most appropriate shooting mode for a given subject or scene by
detecting the subject's lighting and other conditions. This
user-friendly feature selects the best mode from a choice of
Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, Sport
or Standard modes and features an Auto Macro mode, which automatically
switches the camera's focus range to macro in close-range
applications.

Face Detection AF & AE function
Feauring an upgraded Face Detection AF & AE function, the X90
automatically detects up to 32 faces in the image field in a mere 0.03
seconds and captures each with precision, even when the faces are
tilted or turned sideways. In addition, the X90 offers other
user-friendly functions designed to produce beautiful portraits with
ease: the Smile Capture function, which automatically releases the
shutter the instant it detects the subject's smile; and the Blinking
Detection function, which warns the photographer when the subject's
eyes close at the time of shutter release. High-sensitivity anti-shake
mode to minimize camera/subject shake at indoor events and fast-moving
subjects The X90 comes equipped with the advanced High-Sensitivity
anti-shake (Digital SR) mode,* which allows the photographer to use
higher shutter speeds in dimly lit locations by automatically shifting
the sensitivity level to as high as ISO 6400 based on the subject's
lighting condition. By coupling this function with the dependable
CCD-shift-type SR system, the photographer can effectively minimize
adverse effects of camera shake and subject shake, even when shooting
at such demanding locations as concert halls and indoor sports arenas.
* When the High-Sensitivity anti-shake mode is selected, the image
size is fixed at 5M (2592 x 1944 pixels).

Additional features The Burst shooting* at a maximum speed of
approximately 11 images per second to capture decisive moments Choice
of image format: 4:3, 3:2, 16:9 or 1:1 proportions Large 2.7 inch
color LCD monitor with approximately 230,000 dots, treated withAR
(Anti-Reflection) coating to minimize reflections Shooting mode
palette for easy selection of a desired shooting mode from 20
different options, including a new Baby mode programmed to capture the
healthy, lively face of a baby D-Range setting to minimize excessively
overexposed and underexposed areas in the image A selection of digital
filters, including Toy Camera and Retro, to add creative visual
effects MediaImpression 2.0 for PENTAX image viewing, editing and
filing software included (compatible with latest operation systems,
including Windows 7 and Mac OS X 10.6)
*When the continuous-shooting mode is selected, the image size is
fixed at 5M (2592 x 1944 pixels).


PENTAX and Optio are trademarks of HOYA CORPORATION. ArcSoft, and its
logo are either the registered trademark or trademark of ArcSoft Inc.
in the United States and/or other countries. This product supports
PRINT Image Matching III. PRINT Image Matching enabled digital still
cameras, printers and software help photographers to produce images
more faithful to their intentions. Some functions are not available on
printers that are not PRINT Image Matching III compliant. Copyright
2001 Seiko Epson Corporation. All Rights Reserved. Print Image
Matching is a trademark of Seiko Epson Corporation. The PRINT Image
Matching logo is a trademark of Seiko Epson Corporation. Eye-Fi, the
Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
Windows is a registered trademark of Microsoft Corporation in the
United States and other countries. Mac OS is a trademark of Apple
Inc., registered in the U.S. and other countries. HDMI, the HDMI logo
and High-Definition Multimedia Interface are trademarks or registered
trademarks of HDMI Licensing LLC. All other brands or product names
are trademarks or registered trademarks of their respective companies.
Design and Specifications are subject to change without notice.



PMA: NEW Penrtax Optio W90


NOTE: We got hands on with this product, Video coming soon!
PENTAX INTRODUCES ELEVENTH GENERATION WATERPROOF OPTIO W90 DIGITAL
CAMERA BUILT FOR ADVENTURE:
Latest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap
And Eye-Fi Connectivity

GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced
the eleventh generation PENTAX Optio waterproof digital camera built
for rugged adventure in every way. The PENTAX Optio W90 offers
enhanced waterproof, shockproof, dustproof, and coldproof performance
and features an inventive Digital Microscope mode with LED lighting to
capture small but intriguing subjects. Designed with the look of
mountaineering equipment, the Optio W90 kit includes a woven web
fabric strap complete with a carabiner to attach the camera to a
backpack and other outdoor gear.
Adventure photography doesn't get any better than this. The rugged
Optio W90 offers photographic performance, innovative features and
style that surpass other outdoor compact digital cameras now available
on the market.

Waterproof to 20 feet for reliable underwater photography Shockproof to 4 feet withstanding the rigors of extreme use Coldproof to
sub-freezing temperatures for use in wintery, snowy activities 12.1
megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
Digital Microscope mode with LED lens lighting perfectly captures the
smallest and closest macro subjects as near as 1cm from the camera
Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi
capability to transfer photos and videos from the camera to a computer
or an online sharing site such as Picasaweb, Flickr, Facebook and
YouTube. (Eye-fi cards sold separately.)

www.youtube.com/pentaxian1
www.facebook.com/pentax






PENTAX Optio W90 FACT SHEET

Waterproof, Shockproof, Dustproof, Freezeproof
Rated JIS Class 8 waterproof, the PENTAX Optio W90 captures images up
to 20 feet underwater (four feet deeper than the previous PENTAX W
series model) for up to two hours.

The shockproof* Optio W90 is designed to withstand falls from a height
of four feet without damage to the body. Rated JIS Class 6 dustproof,
the Optio W90 also offers exceptional coldproof performance for
reliable operation at temperatures as low as –10°C, making it a
perfect choice for active photographers who venture to shoot pictures
in demanding outdoor conditions. The camera also comes equipped with
carabiner strap to attach the camera to a backpack or other outdoor
gear
* Measured under PENTAX-original testing standards (from a height of
1.2 meters, onto a surface of 5cm-thick plywood), conforming to the
Method 516.5-Shock of the MIL-Standard 810F.

Digital Microscope mode for nature observation from 1cm away Combining
a macro shooting capability from less than one inch away with the
Digital Zoom function, the Optio W90's new Digital Microscope mode
magnifies the view and captures miniscule subjects that are difficult
to observe closely with the naked eye.
* Three LED Macro Lights installed on the face of the lens barrel
camera captures subjects such as plants and insects clearly and
brightly on the LCD monitor for extreme macro photography.
* When using the Digital Microscope mode, the image size is fixed at
2.1 megapixels (at 16:9 proportions). Eye-Fi wireless SD memory card
connectivity

Eye-Fi SD memory cards store media and offer built-in Wi-Fi capability
that accesses an assigned wireless network to effortlessly transfer
photos and videos from the camera to a computer and online sharing
site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an
Eye-Fi Card, the Optio W90 allows users to enable/disable the Eye-Fi
Card's Wi-Fi connectivity via the camera menu and provides an
on-screen card activity indicator. (Eye-fi cards sold separately. More
details available at www.eye-fi)

Upgraded face detection detects dogs and cats The Optio W90 features a
new-generation Face Detection AF & AE function, which instantly and
accurately detects up to 32 faces in the image field and captures each
in sharp focus and optimum exposure in just 0.03 seconds. This
upgraded version is programmed to detect not only human faces, but
also the faces of dogs and cats. When the user selects pre-registered
dog or cat faces (up to 3 choices), the camera automatically detects
them and optimizes focus and exposure. Users may program the camera to
automatically release the shutter the moment the subject's face turns
straight toward the camera, which is helpful for pet photography.

High-quality, HD-proportioned movie recording The Optio W90 captures
beautiful, flawless movie clips at 16:9 high-definition TV proportions
(1280 x 720 pixels) at a frame rate of 30 frames per second. This mode
also offers a variety of editing functions: Still images may be
extracted from movie clips; title images can be added to the beginning
and/or end of a movie clip; and more. The Optio W90 also provides an
HDMI micro terminal for audio/video signal output.

Extra-wide 2.7 inch LCD monitor for effortless outdoor viewing The
Optio W90 features a large 2.7 inch high-brightness color LCD monitor
with approximately 230,000 dots and horizontally extended 16:9
proportions. This monitor is treated with a special AR
(Anti-Reflection) coating to cut the glare of external light and
minimize annoying reflections, making it easy to view recorded images
and on-screen menus even in bright sunlight.

High image quality Combining approximately 12.1 effective megapixels
with the PENTAX-developed imaging engine and the high-performance
PENTAX zoom lens, the Optio W90 delivers brilliant, high-quality
images with well-defined details. Even when images are enlarged to
larger sizes, users are assured of sharp, high-resolution prints with
edge-to-edge sharpness. Optical 5X zoom lens with a 28mm wide-angle
coverage Despite its compact dimensions, the Optio W90 features an
optical 5X zoom lens covering focal lengths from 5mm to 25mm
(equivalent in the 35mm format to approximately 28mm wide angle to
140mm telephoto). This wide zoom range may be used for a wide variety
of subjects and scenes, from spectacular landscape and group shots to
tightly framed snapshots taken from a distance. Triple anti-shake
protection to prevent different types of camera shake

Pixel Track SR When recording still images, the Optio W90's Pixel
Track SR (Shake Reduction) effectively compensates for camera shake by
processing affected images. High-Sensitivity anti-shake mode
* When the Optio W90 detects low-lighting conditions in still-image
shooting, it automatically raises its sensitivity to as high as ISO
6400, making it possible to use a higher shutter speed. This
effectively minimizes the adverse effects of camera shake and subject
shake under poor lighting conditions. Movie SR** During movie
recording, the Optio W90 prevents blurry images by effectively
minimizing annoying camera shake through the use of exclusive
software. *When the High-Sensitivity anti-shake mode is selected, the
recorded size is fixed to five megapixels (2592 x 1944 pixels).

**When the Movie SR is selected, the angle of view becomes narrower
than normal shooting. Subscreen Input function for constant display of
a favorite image on the screen The Optio W90 features a Subscreen
Input function that allows users to display a thumbnail of a recorded
images in the upper left corner of the LCD panel for a picture in
picture effect that may be used as a reference. This features is
helpful when the photographer wants to shoot subjects from the same
angle and at the same image size every time (such as photographing
prepared food in the same way to compile a recipe file) or when the
user wants to constantly keep a favorite image on the screen.
Additional features Remote Control Waterproof O-RC1 (available as an
optional accessory) for wireless remote shooting* New Collage function
to compose a single picture from multiple images New Ink Rubbing
filter to create a monochromatic, high-contrast image from a recorded
image Auto Picture mode to automatically select one of the eight
shooting modes for the optimum result 12 digital filters to add
distinctive visual effects to recorded images Digital Wide function to
compose an extra-wide-angle image (equivalent to an image taken with
an approx. 21mm lens in 35mm format) from two images MediaImpression
2.0 for PENTAX image viewing, editing and filing software included
(compatible with latest operation systems, such as Windows 7 and Mac
OS X 10.6) * Wireless remote operation is not available when shooting
under water.


PENTAX and Optio are trademarks of HOYA CORPORATION.
ArcSoftⓇ, and its logo are either the registered trademark or
trademark of ArcSoft Inc. in the United States and/or other countries.
This product supports PRINT Image Matching III. PRINT Image Matching
enabled digital still cameras, printers and software help
photographers to produce images more faithful to their intentions.
Some functions are not available on printers that are not PRINT Image
Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
Windows is a registered trademark of Microsoft Corporation in the
United States and other countries.
Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
HDMI, the HDMI logo and High-Definition Multimedia Interface are
trademarks or registered trademarks of HDMI Licensing LLC.
All other brands or product names are trademarks or registered
trademarks of their respective companies.
Design and Specifications are subject to change without notice.




PMA: New Sigma Lenses and Cameras

Look at our in-depth video on Lenses HERE
And on the Cameras HERE
-------
Sigma Corporation announces five new lenses, three new cameras at PMA 2010

Company also highlights new “F” Low Dispersion lens glass used in three of those lenses

Ronkonkoma, NY, Feb. 23, 2010 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, announced five new lenses and three new cameras, as well as its use of a new “F” Low Dispersion (FLD) lens glass, at this year’s PMA 2010 International Convention in Anaheim, Calif.



During the event, which took place between Feb. 21 and 23, Sigma Corporation of America unveiled the new 8-16mm F4.5-5.6 DC HSM, 17-50mm F2.8 EX DC OS HSM, APO 50-500mm F4.5-6.3 DG OS HSM, APO 70-200mm F2.8 EX DG OS HSM, 85mm F1.4 EX DG HSM, the DP1x and DP2 compact cameras and the SD15 digital SLR camera. Exact availability dates and pricing information are pending. All of the lenses will available for purchase this spring, and will be available in Sigma, Canon, Nikon, Sony and Pentax mounts.



In addition to the new lineup of products, Sigma is pleased to announce the incorporation of its new FLD glass, which has a performance equal to fluorite glass, in three of its new high performance lenses. Four elements have been included in Sigma’s 8-16mm F4.5-5.6 DC HSM and two elements have been included in both the APO 70-200mm F2.8 EX DG OS HSM and the 17-50mm F2.8 EX DC OS HSM.



Here is a closer look at Sigma’s new products, as well as the FLD glass:





8-16mm F4.5-5.6 DC HSM

The Sigma 8-16mm F4.5-5.6 DC HSM is the first ultra-wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. This lens has an equivalent angle of view of a 12-24mm lens when used on digital cameras with an APS-C size image sensor. The wide-angle of view from 121.2 degrees* produces striking images with exaggerated perspective, enabling photographers to emphasize the subject. Four FLD glass elements, which have the performance equal to fluorite glass, compensate for color aberration. One hybrid aspherical lens and two glass mold elements give excellent correction for distortion and astigmatism. Incorporating an inner focusing system, the lens produces high-definition images throughout the entire zoom range. The Super Multi-Layer Coating reduces flare and ghosting while superior peripheral brightness ensures high contrast images throughout the entire zoom range. This lens incorporates Hyper Sonic Motor (HSM), ensuring quiet and high speed auto focus, as well as full-time manual focus capability. It has a minimum focusing distance of 9.4 inches throughout the entire zoom range, which allows photographers to emphasize the subject by creating exaggerated perspectives. This lens has a compact construction with an overall length of 4.2 inches and a maximum diameter of 2.9 inches.



*The angle of view varies depending on which camera the lens is mounted on.





17-50mm F2.8 EX DC OS HSM

The Sigma 17-50mm F2.8 EX DC OS HSM is a large aperture standard zoom lens designed for digital SLR cameras. It incorporates Sigma’s efficient Optical Stabilization (OS) function and is a compact lens with an overall length of just 3.6 inches. This lens covers a focal length from 17mm wide angle and offers a large aperture of F2.8 throughout the entire zoom range, making it ideal for many types of photography such as portraiture and landscapes. The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the viewfinder, the photographer can easily check for accurate focus and ensure there is no subject movement. Two FLD glass elements, which have performance equal to fluorite glass, plus two glass mold and one hybrid aspherical lens, provide excellent correction for all types of aberrations. The Super Multi-Layer Coating reduces flare and ghost. This lens has superior peripheral brightness and provides sharp, high-contrast images even at the maximum apertures. High image quality is assured throughout the entire zoom range. Incorporating Hyper Sonic Motor (HSM), the lens provides fast and quiet auto focus. The lens has a minimum focusing distance of 11 inches throughout the entire zoom range and a maximum magnification ratio of 1:5. The rounded seven-blade diaphragm creates an attractive blur to the out of focus images. The inner focusing system eliminates front lens rotation, making the lens particularly suitable for use with the supplied petal-type lens hood and circular polarizing filters.





APO 50-500mm F4.5-6.3 DG OS HSM

The Sigma APO 50-500mm F4.5-6.3 DG OS HSM is a 10x high-zoom ratio, ultra telephoto zoom lens incorporating Sigma’s original Optical Stabilization (OS) function. This lens covers a wide range of focal lengths from 50mm to 500mm ultra telephoto. The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. For Sony and Pentax mount, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement. Four Special Low Dispersion (SLD) glass elements provide excellent correction of color aberration. The Super Multi-Layer Coating reduces flare and ghosting, and ensures high image quality throughout the entire zoom range. This lens has a maximum magnification ratio of 1:3.1 (at the focal length of 200mm), making it ideal for close-up photography. This lens incorporates Hyper Sonic Motor (HSM), ensuring quiet and high-speed auto focus, as well as full-time manual focus capability. The addition of the optional 1.4x EX DG or 2x EX DG APO Tele Converters produce a 70-700mm F6.3-8 or a 100-1000mm F9-12.6 MF zoom lens, respectively. This lens is equipped with a petal-type hood to block out extraneous light. The filter size of this lens is φ95mm and the lens is supplied with a step-down ring enabling digital cameras with an APS-C size image sensor to use a φ86mm filter.





APO 70-200mm F2.8 EX DG OS HSM

The Sigma APO 70-200 F2.8 EX DG OS HSM is a large aperture, telephoto zoom lens that incorporates Sigma’s original Optical Stabilization (OS) function. The lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. The OS function offers the use of shutter speeds approximately four stops slower than would otherwise be possible. For Sony and Pentax mounts, the built-in OS function of this lens can be used even if the camera body is equipped with an image sensor shift anti-shake system. As compensation for camera shake is visible in the view finder, the photographer can easily check for accurate focus and ensure there is no subject movement. Two FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, and three SLD (Special Low Dispersion) glass elements provide excellent correction of color aberration. High image quality is assured throughout the entire zoom range and an optimum optical power layout provides superior optical quality in all shooting ranges from close-up to infinity. Super Multi-Layer Coating reduces flare and ghosting. This lens incorporates Hyper Sonic Motor (HSM), ensuring a quiet and high-speed auto focus, as well as full-time manual focus capability. The lens has a minimum focusing distance of 55.1 inches throughout the entire zoom range and a maximum magnification ratio of 1:8. The rounded, nine-blade diaphragm creates an attractive blur to the out of focus images. This lens is equipped with a petal-type hood. For digital cameras with an APS-C size image sensor, a dedicated hood adapter, which expands the length of the lens hood, is supplied.





85mm F1.4 EX DG HSM

The Sigma 85mm F1.4 EX DG HSM is a large aperture, medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the lens effectively becomes a 127.5mm F1.4 lens. One Special Low Dispersion (SLD) glass element and one glass mold element give excellent correction for all types of aberrations and ensure superior optical performance. This lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing. The Super Multi-Layer Coating reduces flare and ghost, even in backlight photography. Incorporating Hyper Sonic Motor (HSM), this lens provides quiet and high-speed auto focus, as well as full-time manual focus capability. It features a minimum focusing distance of 33.5 inches and a maximum magnification 1:8.6. This lens has a round, nine-blade diaphragm, which creates an attractive blur to the out of focus images. This lens is supplied with a petal-type hood to block out extraneous light. For digital cameras with an APS-C size image sensor, a dedicated hood adapter, which expands the length of the lens hood, is supplied and enables the hood to block out extraneous light more effectively.





SD15 Digital SLR camera

The SD15 Digital SLR camera is the latest model in Sigma’s SD series. Powered by the 14-megapixel Foveon X3 direct image sensor, it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new SD15 incorporates the “TRUE II” image processing engine, which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-Segment AE sensor and Analog Front End (AFE). It provides high image quality and user friendly design. In addition, the durable shutter mechanism, which has a life of over 100,000 actuations, is ideal for the demands of digital photography.



Since October 2002, Sigma has introduced three digital SLR cameras, the SD9, SD10 and SD14. In March 2008, Sigma also introduced a high-end compact digital camera, the DP1, which uses the same large image sensor as featured in Sigma’s digital SLR cameras. The DP and SD series have established a strong following from a wide range of photographers, both amateur and professional. This new SD15 has been developed with the principle of producing superior image quality from the direct image sensor, as well as improved processing speed, operation and performance.





DP1x

The Sigma DP1x compact digital camera incorporates a “TRUE II” image processing engine, as used in the Sigma DP2 and SD15 digital SLR. In March 2008, Sigma introduced a high-end compact digital camera with the concept of “a new compact digital camera featuring the same technology as an SLR.” The DP1 featured the same large image sensor as Sigma’s digital SLR cameras. The DP1 has established a strong following from a wide range of photographers, both amateur and professional. The Sigma DP2 was then launched in April 2009. After the launch of the DP2 camera, users could continue to enjoy the image quality of the DP1 for wide focal length photography and also take advantage of the DP2’s standard focal length. This new DP1x includes the “TRUE II” image processing engine, improving the image-processing time, as well as a new AF algorithm, providing high speed auto focusing. In addition, the user interface has been unified with the DP2 series by changing the Set Up Menu and adopting the Quick Set (QS) button. This provides photographers easier operation of the camera controls when the DP1x is used with the DP2 series.



Many dedicated accessories, such as the view finder VF-21, hood adapter HA-21 and electronic flash EF-140 DG are available for the DP cameras.





DP2s

The Sigma DP2s compact digital camera features a 14-megapixel FOVEON X3® direct image sensor (2,652× 1,768× 3 layers), which is also used in the DP1x and the SD15. The Sigma DP2s is the successor to the DP2, which was introduced to market in April 2009 and incorporates a new AF algorithm, a Power Save Mode and a new rear design. The new AF algorithm provides high-speed auto focusing, ensuring convenient shooting. The Power Save Mode lowers the battery consumption. When this mode is enabled, a greater number of pictures can be taken with a single charge of the battery. The new rear design aids quick recognition of the controls. The addition of red markings has been used to enable easier operation of the cameras controls.



The latest RAW image processing software, “SIGMA Photo Pro 4.0,” is supplied with the DP2s and makes processing RAW images quick and easy. Version 4.0 has a superior image processing algorithm and improved compatibility with multi core CPUs. It provides better image processing speed and improved image quality. Incorporation of a new noise reduction algorithm reduces Chroma and Luminance noise when processing X3F files taken at ISO400 or more. It is possible to adjust the level of reduction for noise just by moving the slider in the control pallet. With the Macintosh version, functions such as JPEG conversion and batch white balance settings, which were previously incorporated into Windows versions, have been added. In addition, the print function and the display speed for the review window and thumbnails have also been improved.





“F” Low Dispersion (FLD) glass

“F” Low Dispersion (FLD) glass has been adopted and used in Sigma’s new, high-performance lenses. FLD glass is the highest level, low dispersion glass available with extremely high light transmission. With a performance equal to fluorite glass, this optical glass has a low refractive index and low dispersion compared to current optical glass. It also benefits from high anomalous dispersion. These characteristics offer excellent correction for residual chromatic aberration (secondary spectrum), which cannot be corrected by ordinary optical glass and ensures high-definition and high-contrast images. FLD glass offers superior optical performance, equal to fluorite, at an affordable price. The density of FLD glass is lower than traditional optical glass, ensuring a lighter construction of large aperture lenses.



FLD glass has been incorporated into three recently announced lenses. Four elements have been included in the Sigma 8-16mm F4.5-5.6 DC HSM and two elements have been included in both the Sigma APO 70-200mm F2.8 EX DG OS HSM and the Sigma 17-50mm F2.8 EX DC OS HSM.


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