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Friday, February 18, 2011



Photo Group Takes Giant Step Toward Trade Show Expansion
With Announcement of First PDN Outdoor Photo Expo in August

New York, NY -- February 18, 2011 -- The Nielsen Company, the global leader in media information and trade shows and expositions, has named Lauren Wendle the Vice President of its newly expanded Nielsen Photo Group.  The announcement follows Nielsen's recent acquisition of Rangefinder Inc., publisher of Rangefinder and AfterCapture magazines, and owner of the Wedding and Portrait Photography International (WPPI) trade show and convention.

As part of its continued initiative to expand its core trade show portfolio and provide photographers, enthusiasts, and manufacturers with new growth opportunities, Nielsen has announced the first annual PDN Outdoor Photo Expo to be held August 4-5 in Salt Lake City, Utah.  PDN Outdoor Photo Expo is the first trade show event dedicated to the outdoor photography market, including travel, wildlife and adventure and will coincide with the Outdoor Retailer show, bringing additional opportunities and benefits to the photo community.  A series of special events, interactive activities, and educational workshops are scheduled on August 3.  For more information, please visit

Nielsen's Photo Group has long been the leading source of trade shows, periodicals, journals, and online initiatives for the photography and visual communications industries.  The recent purchase of Rangefinder Inc. and announcement of the launch of the PDN Outdoor Photo Expo will strengthen their leadership in the market.

As vice president, Lauren Wendle will oversee and manage all properties under the Nielsen Photo Group and set a new direction for industry expansion through its existing titles and new business opportunities worldwide.  The key to Nielsen's corporate vision and expansion, according to Ms. Wendle, is having a team of professionals who share the same vision and bring a unique level of industry knowledge and know-how.

"The Nielsen Company continues its commitment to, and investment in, photography by taking the very best from the companies it owns to create new opportunities for growth and expansion," explains Lauren Wendle, whose role as VP, Nielsen Photo Group, became effective January 1.  "We have an amazing team of knowledgeable and dedicated professionals within the Photo Group who share a passion for photography, the industry, and a common vision for the future.  The combination of team, talent, and corporate support is certainly an ideal recipe for success," Ms. Wendle added.

The new Nielsen Photo Group will see Jeff McQuilkin continue to run PhotoPlus Expo as Nielsen's Show Director, and look for opportunities to launch new trade shows in the U.S.  George Varanakis will continue as Publisher of Rangefinder and AfterCapture as well as direct all aspects of WPPI, and look for ways to expand the popular WPPI Road Show in the U.S. and abroad.  Mark Brown will oversee all sales efforts on behalf of Photo District News,
 PDNonline, and PDNedu, and Holly Stuart Hughes will maintain her critical role as Editor-in-Chief of Photo District News.  Bill Hurter, longtime industry expert and respected journalist, will continue as Editor of Rangefinder and AfterCapture magazines. 

About The Nielsen Company
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information on Nielsen measurement products, visit

About Rangefinder and AfterCapture Magazines
Rangefinder Magazine is a 60-year-old monthly publication dedicated to the advancement of primarily wedding and portrait photographers. Features cover all aspects of professional photography including photographer profiles, business practices, solutions to technical problems and future trends.   AfterCapture Magazine is focused on all aspects of postproduction and image enhancement and output.

About WPPI
For over 30 years, WPPI, The Wedding and Portrait Photographer International Trade Show, has focused on the wedding and portrait segment of the photography industry.   The exhibitors are manufacturers and sellers of photography equipment, photo albums, lab services and software for photographers.  The audience is made up of full time and part time wedding and portrait photographers who come to be educated through the extensive education program offered and to see the latest products and services. WPPI is held once a year in Las Vegas in either February or March and expects over 16,000 attendees this year.  Website:

About PDN PhotoPlus International Conference + Expo
Designed for professionals in the photographic and imaging industries, PDN PhotoPlus showcases the latest advances in photography, both traditional and digital.  Held annually at the Jacob Javits Convention Center at the end of October, attendees have the opportunity to explore an inspiring array of photography and imaging products and services - everything from image capture and color management to retouching and storage - all from the industry's leading manufacturers.  The show also offers over 100 photography and imaging seminars and hands-on workshops taught by world-renowned experts with a focus on cutting-edge innovations in digital imaging products and techniques.  PDN's PhotoPlus Expo is the largest end user show in the industry with over 24,000 attendees.

About Photo District News
Photo District News (PDN), the award-winning monthly magazine and Website for the professional photographer, has been covering the professional photographic industry for over two decades.  Every month, PDN delivers unbiased news and analysis, interviews, and portfolios of the latest photographic work.  PDN delivers the information photographers need to survive in a competitive business - from marketing and business advice to legal issues, photographic techniques, new technologies, and more.

The PDN family of websites, including Pdnonline, PhotoServe, PhotoSource and PDN Edu-is an unparalleled network of services, sources, information and inspiration for professional photographers, photo buyers, visual creatives, photo students and their instructors.

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