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Wednesday, December 14, 2011

OLYMPUS® INTRODUCES A NEW MICRO FOUR THIRDS® LENS THAT DELIVERS PEN PERFORMANCE IN THE TOUGHEST CONDITIONS

Olympus’ First Micro Four Thirds Lens with an Electronic Zoom is Quiet, Versatile and Designed to Deliver a Range of Imagesin a Compact, Dust- and Splashproof Body
 

CENTER VALLEY, Pa., December 14, 2011 –Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. TheM.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm)delivers smooth, quiet zooming thatgives you versatility, portability and maximizes the performance of the Olympus PEN® compact system cameras.

The sophisticated new lenshas a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images so you can get up close and personal for intimate portraits of children and pets – even indoors. The photographer can control the zooming speed by turning the barrel – slowly for drama, quickly for performance, or at an intermediate rate. Manual zooming isalso available for those looking to take full control.

In macro mode, which can be set by pushing the zoom ring forward while depressing the macro button on the side of the lens, focusing is possible between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent).The L-Fn (Lens Function) button suspends the autofocusing operation temporarily to avoid unintended focusing on obstacles that appear suddenly between the camera and the subject.


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