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Monday, January 9, 2012


Ground-breaking Technology Encased in a Beautiful Chassis of Ergonomic Perfection, Delivering Outstanding Image Quality

Valhalla, N.Y., January 9, 2012 – FUJIFILM North America Corporation is showcasing its premium, high quality X-Series digital cameras, including two brand new X-Series cameras, at the 2012 Consumer Electronics Show in Las Vegas, Nevada, from January 10-13. Developed to appeal to generations of advanced amateurs and professional photographers that appreciate true image quality and craftsmanship, the FUJIFILM X-Series digital cameras combine the highest caliber FUJINON lenses and custom APS CMOS sensors with the latest EXR image processing technology to deliver the ultimate in image quality.

“Since the days of film photography, Fujifilm’s history has paralleled the path of advanced amateurs and professional photographers with our endless pursuit of photographic excellence,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “We are extremely pleased with how consumers have enthusiastically accepted the FUJIFILM X100 and the FUJIFILM X10. And after listening to our customers’ needs for an interchangeable lens system camera and enhanced zoom capabilities, we are pleased to announce our newest models – the FUJIFILM X-Pro1 and the FUJIFILM X-S1 – that feature high quality FUJINON lenses with large sensors and a superb processor to deliver the ultimate in image quality.”

Fujifilm will feature the following X-Series Digital Cameras @ CES 2012:

FUJIFILM X-Pro1 Revolutionary Interchangeable Lens Digital Camera System
Building on the profound success of the FUJIFILM X100, Fujifilm proudly introduces its newest and most advanced addition to its X-Series lineup – the FUJIFILM X-Pro1 Interchangeable Lens Digital Camera System. With a brand new, custom developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a newly developed filter array and Fujifilm’s proprietary EXR Processor technology, the FUJIFILM X-Pro1 is poised to deliver superlative image quality that will rival currently available mid and high-end DSLR models. Taking another decisive step into the premium camera market, Fujifilm has taken the X-Pro1 to the next level featuring a New 2nd Generation Hybrid Multi Viewfinder and three prime interchangeable FUJINON lenses. The lenses themselves: 18mm (27mm equivalent) f/2.0, 35mm (53mm equivalent) f/1.4 and 60mm (90mm equivalent) f/2.4, are all bright and compact and designed to deliver sharp, clear images of uncompromising quality. The X-Pro1’s magnesium alloy chassis and improved user interface is a testament to Fujifilm’s unyielding attention to quality and the photographic needs of the professionals. From the exact and deliberate placement of the buttons to the precision milled dials, the X-Pro1 beautifully encompasses all that is needed to deliver high quality photography. The FUJIFILM X-Pro1 digital camera not only promises to carve out a distinct position in the premium camera category, but it also promises to reward X-Series loyalists with a camera system that surpasses their expectations.

FUJIFILM X-S1 Digital Camera
The all-new FUJIFILM X-S1, made in Japan, is the latest addition to the premium FUJIFILM X-Series, offering advanced consumers and enthusiast photographers a digital camera that delivers outstanding images, even in low light and at long distances. The X-S1 features a large 2/3” 12 megapixel EXR CMOS sensor and a newly-developed, bright all glass and high-definition FUJINON F2.8 Wide-Angle to F5.6 telephoto lens with an ultra-smooth 26x manual zoom (24-624mm equivalent). The FUJINON lens consists of 17 glass lens elements in 12 groups, to offer amazing clarity and high resolution through the entire image. The new FUJINON lens delivers a smooth, precise zoom control due to its metal cam design, and an O-ring that is injected with a specially blended grease, similar to what is found in high definition broadcast television lenses. Also included in the X-S1 is Intelligent Digital Zoom which effectively doubles the telephoto capabilities and provides up to an amazing 52x total zoom, and a Super Macro Mode that captures images as close as 1cm. The EXR processor delivers an extremely fast auto focus while minimizing shutter lag and supports high speed continuous shooting of approximately 7 frames per second at full resolution. The premium long zoom X-S1 has a wide, 1.4 million pixel electronic viewfinder (EVF) that is exceptionally bright and clear. The viewfinder uses two glass lenses and one non-spherical lens to capture realistic lighting and display true-to-life images. The X-S1 has a large 3.0” titling LCD display with a Monitor Sunlight Mode that allows users to review their images in bright sunlight. The well-balanced X-S1 also features an enhanced, full-body, rubberized grain texture coating that adds superior grip, a hot shoe mount to add additional accessories, full HD movie capture at 1080p and milled mode and adjustment dials for exceptional feel and functionality.

FUJIFILM X100 and New FUJIFILM X100 Black Premium Edition Digital Cameras
Debuting last spring, the FUJIFILM X100 continues to be a top-seller, known for taking high quality images. The premium compact camera features the newly-developed Fujinon 23mm (135 equivalent: 35mm) F2 lens and the 12 megapixel APS-C CMOS sensor to deliver those premium images. The camera is also equipped with the world's first "Hybrid Viewfinder," which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF). The X100 incorporates cutting-edge digital functions, while offering the operability of traditional cameras, with the aperture ring at the lens and the exposure compensation dial on the top deck to aid instinctive photography. Since its launch, this camera has won numerous awards including TIPA, EISA and Camera GP2011 Editors Award.

Building on the success, quality and style of the FUJIFILM X100, Fujifilm announces the launch of a limited release of the high-end compact FUJIFILM X100 Black Premium Edition digital camera worldwide. The X100 Black Premium Edition will come with a genuine leather case, a lens hood, an adapter ring and a protective filter. In addition, each bundle will include a Limited Edition numbered card for product authentication.

FUJIFILM X10 Digital Camera
Introduced last fall, the premium compact FUJIFILM X10 digital camera, features a new, larger 2/3” 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm) with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge. The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi-award winning FUJIFILM X100, and it combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20° field of view for exceptional image composition. The X10’s stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.

The full array of Fujifilm products and services will be on display in the Fujifilm booth # 13028, at the 2012 Consumer Electronics Show, held in the Las Vegas Convention Center, Center Hall, January 10 – 13, 2012

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