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Wednesday, February 8, 2012

OLYMPUS OM-D - A New Generation System Camera

Opens the way for a new style of interchangeable-lens digital camera with high-performance electronic viewfinder
Olympus Imaging Corporation is pleased to announce the introduction of the OLYMPUS OM-D, a new generation system camera compliant with the Micro Four Thirds System standard, scheduled for release in late March 2012.  

Main Features

  • Compact, lightweight body in the tradition of the famous OM Series: Made of magnesium alloy and enhanced with the same dust-/splash-proof capability already proven with the E-5 camera 
  • 16.05-megapixel new Live MOS Sensor and TruePic VI image processing engine for high image quality and high sensitivity
  • Electronic viewfinder with high image quality and high functionality that enables real-time checking of various shooting conditions
  • World's first*1 5-axis image stabilization to compensate for camera shake of any kind during both still photo and movie shooting 
  • World's fastest*2 FAST AF autofocusing system plus 3D tracking for improved moving object tracking performance 
 *1 As of February 8, 2012. Among interchangeable lens cameras. Except the electric image stabilization system

*2 As of February 8, 2012. Among interchangeable lens digital cameras on the market. The time from the moment the OLYMPUS OM-D combined with the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ that is set to a focal length of 35mm (70mm: 35mm camera equivalent) and focused at the infinite position starts autofocusing on a subject at a distance of 1 meter until it focuses on it and starts exposure. According to Olympus's in-house test conditions.  

Pricing & Launch Date

Category -  Micro Four Thirds System Interchangeable Lens Camera
Product Name  OLYMPUS OM-D E-M5 Body (Silver/Black) OLYMPUS OM-D E-M5 Lens Kit Body + M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ
MSRPOpen price
Launch Date - End March 2012

* The color of the lens is black with both the Silver and Black camera models.

Forty years ago, in 1972, Olympus introduced the world to one of the most revolutionary cameras ever devised - the OLYMPUS M-1. Smaller and lighter by far than any other contemporary 35mm SLR camera, this camera was the first in a series that would become one of the most beloved lines of cameras in the world. Renamed the OLYMPUS OM-1 in 1973, this unique and innovative camera gave its name to the OM Series of system SLR cameras, evolving and maturing over the years through the OM-2 and OM-10, culminating with the OM-3Ti in 1994. Throughout this period, the OM Series maintained the compact size, light weight and originality that had made it a legend among camera buffs the world over.

The just-announced new generation system camera, the OLYMPUS OM-D, picks up where the original OM series left off. Like the popular PEN Series models, the OLYMPUS OM-D features a compact, lightweight design that's fully compliant with the Micro Four Thirds System standard. But whereas the PEN Series inherited the convenience, simplicity, and high image quality offered by the PEN Series in the film age, the OLYMPUS OM-D has inherited the tradition of a true system SLR from the OM Series. The OLYMPUS OM-D is designed for serious camera buffs who want to make full use of interchangeable lenses and shoot photographic masterpieces by looking into the viewfinder, without having to worry about the weather or environmental conditions. Sand, sun, sleet, or snow, the OLYMPUS OM-D is a camera that's ready to go.

From the outside, this camera looks very much like you would expect an SLR to look, yet like the original OM series, its compact body exudes a feeling of compressed power, while its magnesium-alloy cabinet provides a solid, reliable casing with maximum rigidity. The top of the camera is also made of magnesium alloy, while the bottom is made of aluminum, reinforcing the sense of quality and durability. In addition to its rugged design and high reliability, this camera emphasizes the feeling of traditional quality and classic good looks that will make camera buffs eager to own and possess it.

The body employs shields extensively and has a dust-/splash-proof construction capable of standing up to the rigors of the toughest environments including heavy rain and blowing sand. When the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ lens is used, the body and lens form an integrated dust- and splash-proof unit that is extremely reliable. In addition, a dust-/splash-proof mount adapter will be made available at the same time as the camera to allow utilization of all twelve dust-/splash-proof lenses made for the Four Thirds System standard.

The refined image quality of the OLYMPUS OM-D is made possible by the new Live MOS Sensor with 16.05 megapixels and the TruePic VI image processing engine. The excellent noise reduction capability enables still image shooting sensitivity as high as ISO25600. The dynamic range has been expanded for more faithful reproduction of a wide brightness range. With its high resolution and excellent color reproduction, the OLYMPUS OM-D offers the highest image quality currently available among Olympus digital cameras.

A well-designed electronic viewfinder with high 1.44M-dot definition and advanced optics is built into the camera body to ensure a stable view under any conditions. The ability to adjust brightness and color tones via on-screen simulations is one of the big advantages of electronic viewfinders. In addition, the OLYMPUS OM-D also features ingenious tweaks to the camera's operability that make it extraordinarily intuitive and easy to use, enabling the user to concentrate on the composition without having to take their eye away from the viewfinder.

Olympus's built-in image stabilization has also been further refined. The previous system used a 2-axis compensation mechanism to deal with the two kinds of rotary movement: yaw and pitch. The OLYMPUS OM-D incorporates the world's first 5-axis image stabilization mechanism that can deal with five kinds of motion including horizontal shift, vertical shift and rotary motion, in addition to yaw and pitch.

As a result, this new system can correct the kinds of blur that were difficult to correct with the previous built-in image stabilization, such as blurring of the viewfinder image or blurring during movie shooting. This technology has been made possible only by Olympus's ongoing efforts to further refine and improve the built-in image stabilization.

The FAST AF system that made the OLYMPUS PEN E-P3 the world's fastest autofocusing camera has been further refined, setting a new benchmark for the industry once again. Olympus has also solved the problem of moving object tracking capability with a newly developed 3D Tracking AF system. Now, quick and accurate focusing is possible with any subject, whether it's standing still or burning down the track. The

OLYMPUS OM-D is a new type of digital interchangeable-lens system camera that meets the requirements of long-time SLR users, while utilizing many of the same systems as the PEN Series.  

Other Features
  • 9 fps fast sequential shooting  
  • Evolved Art Filters - New Art Filter "Key Line" - New variations "Cross Process II" and "Dramatic Tone II" 
  • 3.0-inch swivel-type OLED monitor, capacitive touchscreen panel with fast response Advanced movie functions - Full-HD (MOV) movie recording function - New movie effects  
  • Dust-/splash-proof compact external flash provided as standard 
  • One-push digital teleconverter function  
  • Two-dial system including the Main dial and Sub dial  
  • 3D photography function 
  • Reliable, proven Dust Reduction System 
  • Live View image updating at preset intervals during bulb shooting  

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