Annual competition judged by 22 independent professional photographers
The Tamron all-in-one 15X zoom lens produces high-quality images and is remarkably compact and lightweight even while incorporating Tamron's new Piezo Drive (PZD) autofocus drive system and a Vibration Compensation (VC) image stabilization mechanism that is even more compact than that used in the previous model B003.
About The Hot One Awards "As one of the photo industry's biggest and most respected equipment competitions, the Hot One Awards represents the best new gear as chosen by a panel of independent professional photographers. This year's winners are a collection of innovative new products from a group of companies performing at the top of their game," said Jeff Kent, Hot One Editor, Professional Photographer magazine.
This is the 13th year of the contest, which has always been judged by a panel of independent professional photographers (none employed by the magazine). This year's panel was comprised of 22 photographers from all over the country who have an expert knowledge of photography equipment. The winning products will be showcased in the February issue Professional Photographer magazine.
About Tamron Tamron is a recognized leader in the manufacture of precision optics offering a broad selection of meticulously engineered interchangeable lenses for professional photographers and photo enthusiasts. Founded in 1950, Tamron's passion for innovation brought forth the groundbreaking development of mass-produced hybrid Aspherical elements, giving way to enormously popular compact, wide-range zoom lenses. Dynamic research and development , committed to advanced optical engineering, has produced a stream of award-winning Tamron lenses and defined the All-in-One zoom lens category, exemplified by 2010's 18-270mm Di II VC PZD. Astonishingly compact and lightweight, this 15X zoom features proprietary VC (Vibration Compensation) technology, effectively counteracting image-degrading blur caused by camera shake along with a fast, quiet PZD (Piezo Drive) autofocus mechanism. Tamron lenses deliver a superb fusion of performance and value, enabling today's high-resolution digital SLR cameras to perform at their peak.
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